Aha! Roadmaps | Strategic models: 10Ps marketing matrix

The 10Ps marketing matrix helps you model the key marketing attributes for success. Identify your product, how you will distribute or communicate its benefits to your customers, and who will help you to do so. By setting this framework, you can ensure that you are preparing yourself for a successful marketing approach.

Want to start in a whiteboard? Use the 10Ps marketing matrix whiteboard template to collaborate with your team, then move your model into your Aha! account.

To create a 10Ps marketing matrix, navigate to Strategy Models, click Add model, and then select 10Ps marketing matrix from the Example templates.

You can always customize strategic models to your needs. The standard fields in this model are:

• Price: The amount it costs a customer to purchase your product.

• Place: The method of distribution for your product.

• Promotion: The channels you use to communicate about your product.

• Programs: The specific activities you use to promote your product.

• People: The individuals who help deliver your product.

• Product: The primary way you satisfy the customer's needs.

• Process: How you deliver your product to customers.

• Partners: Other organizations that help you build or sell your product.

• Physical environment: The space in which you interact with customers to deliver your product.

• Positioning: How you describe the key attributes of your product.

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