Reimagine how you build products

The Aha! suite of tools provides everything you need to deliver real product value — for customers and the business


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Aha! Roadmaps is the complete product management solution — set strategy, prioritize features, and share visual plans.
Aha! Roadmaps

Aha! software is built for product teams

Drive product development
Standardize how you research, plan, and build lovable software
Start with discovery
Understand exactly what customers want and will pay for
Prioritize with confidence
Bring your strategy to life with a customer-driven roadmap


Everything you need

Use our suite of world-class tools to imagine, plan, build, and deliver lovable software

Product-Suite overview -  ROADMAPS

Roadmap your way to success

Set brilliant product strategy. Then, define exactly what needs to get done and when based on product value. Build visual roadmaps to showcase your plans and report on progress.

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Product-Suite overview - IDEAS

Expand customer feedback

Crowdsource ideas in a central place. Gather qualitative and quantitative feedback, then analyze trends by company or segment — so you can prioritize what to build based on potential revenue.

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Whiteboard product concepts

Work together in a visual space. From designing new user flows and wireframes to collaborating on roadmap priorities with stakeholders, use whiteboards to rally everyone around your bold plans.

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Provide a product knowledge base

Document everything — including internal processes, technical guides, how-to articles, and more — in one place. Create as many private or public knowledge sites as you need for different products and audiences.

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Streamline agile development

Healthy engineering teams achieve more. Choose your methodology — scrum, kanban, or Scaled Agile Framework® — and partner closely with product management to deliver real value at a sustainable pace.

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Become a product all-star

Get certified as an expert in product management and Aha! software. Learn best practices with our team and be recognized as you grow your career. Attend immersive classes or free live tutorials.

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Ready to get started?

See why more than 1,000,000+ product builders use Aha! software

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Why customers love Aha! software

Complete solution
Set strategy, crowdsource ideas, spark creativity, prioritize features, share roadmaps, manage releases, and plan development in one system.
Value-based approach
Measure and prioritize new functionality based on its potential value to customers and the business — at every stage of the product development lifecycle.
Customize everything
Create an integrated workflow that matches the way your product development team works — no matter what methodology you use.
Collaborate effectively
Bring the entire product development team together — so everyone can easily align on plans, priorities, and progress in order to achieve greatness.
Security-first
Keep your product development data protected. We offer one of the most secure and high-performance enterprise SaaS environments available.
Talk to an expert
Our Product Success team has deep knowledge of our software, offers real-world product development experience, and is super responsive.