Take control of product development

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Streamline planning

Use our suite of tools to standardize your process and set everyone up for success

Be guided by strategy

Define ambitious goals and ensure key initiatives drive what the team builds next

Increase transparency

Showcase your product roadmap and get feedback to achieve stakeholder alignment

Strategize

Align your organization around a defined workflow. Establish a clear vision, define personas, and set goals and initiatives. This helps everyone understand what you want to achieve and why. Move the entire team forward with clarity and purpose.

Standardize framework

Assess market conditions

Discover

Interview end users to deeply understand their challenges and needs. Uncover customer insights to inform your roadmap decisions. Use your research to validate key product initiatives and build based on customer feedback.

Set discovery best practices

Build a participant database

Centralize customer interviews

Analyze videos and transcripts

Validate product initiatives

Gather feedback on features

Conduct usability testing

Link insights to plans

Capture

Understand what matters most to your customers. Crowdsource feedback directly from end users and gather suggestions from internal teams. Then evaluate which ideas will drive the most revenue — so you can increase customer delight and business value.

Activate your community

Centralize customer feedback

Gather colleague ideas

Identify feedback themes

Run feedback polls

Assess revenue opportunities

Manage internal service requests

Explore

Drive product innovation. Think through creative ways to solve customer problems on a whiteboard — brainstorm concepts and mock up early designs. Then seek out input from the broader team to clarify assumptions and discuss alternatives so everyone is aligned.

Whiteboard new concepts

Define new user flows

Wireframe user experiences

Build technical diagrams

Plan

Create a roadmap based on your strategic objectives. Prioritize features based on product value — taking into account strategic alignment, customer need, and effort to deliver. Make sure the team has enough capacity to do the actual work and adjust timing and scope as needed.

Prioritize features

Align on priorities

Map out an early roadmap

Showcase

Get everyone excited about your plan. Share the perfect roadmap with each stakeholder group. Start by explaining the "why" and then gather feedback on the key priorities. Make final updates before sharing your roadmap more widely with others.

Present the roadmap

Gather stakeholder feedback

Deliver

Transition seamlessly from roadmapping to development with a dedicated place for engineers to do their work. Focus on your highest priority features first, finalizing the minimum lovable requirements and staying in sync on progress as work gets underway.

Tie technical work to the roadmap

Optimize scrum

Use kanban

Manage SAFe

Streamline PI planning

Track bugs

Identify delivery risks

Report on progress

Document

Ensure customers and colleagues have the product information they need to succeed. Document how to configure and use new functionality — writing user guides, best practices articles, and release notes. Set up self-serve knowledge bases for each of your audiences.

Create product documentation

Publish a customer knowledge base

Set up a product intranet

Define operating procedures

Author how-to guides

Generate release notes

Capture technical specs

Launch

Bring exciting new capabilities to market. Create a release timeline so marketing, sales, and support can plan ahead for what is coming. Identify launch activities to drive thought leadership, excite customers, and ensure the successful adoption of new functionality. Then share the news!

Set go-to-market activities

Share product information

Analyze

Reflect on what the team accomplished. Track customer usage and measure the actual product value delivered. Conduct release retrospectives to continuously find ways to optimize your product development process and maximize productivity.

Assess product value delivered

Improve processes

Report on productivity