Visualize the user journey on a whiteboard with AI
Use Elle to turn records into whiteboards. This helps you quickly map user flows, review experiences, and refine ideas before building begins.
'Time saved' is the wrong way to talk about AI
How should you measure AI productivity? Saving time is only part of the answer. Learn four better ways to evaluate AI based on understanding, decision-making, value…
Send better emails to customers who share product feedback
Tailor the emails sent to customers who share feedback in your ideas portal. Add branded templates, richer context, and a custom sending domain.
How AI prototyping is changing the way product managers work
AI prototyping helps product managers explore ideas, define user experiences, and validate direction faster — no design or technical skill required.
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AI
Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
Automate customer interviews with Aha! Discovery
Automate scheduling of product discovery interviews — helping product, UX, and research teams reduce coordination busywork and keep their research on track.
Build AI-coded applications with the right user access
Role-based permissions and user management are now built into Aha! Builder. Learn how to create, preview, and manage user roles across applications to control access and…
Most popular new Aha! features launched in Q2 2026
Explore the top Aha! software launches from Q2 2026 — including Aha! Builder, AI-powered research, interactive prototypes, and live spreadsheets.
The ROI of kindness at work
Kindness at work is not about being nice. Brian de Haaff explains why honesty, recognition, and noticing when someone needs help matter even more in the age of AI.
5 insights from product leaders on AI and the future of PM
What should product managers do as AI changes the role? Our panel of product experts shared what they really think.
