Introducing the Aha! software MCP server
The new Aha! software Model Context Protocol server connects your product data to AI tools like Claude, ChatGPT, and Copilot. Search records, create reports, draft documents, and update plans.
How product managers now use AI to prototype new features
Learn how product managers can use Aha! Builder to create interactive, database-backed prototypes with AI — and collect feedback from end users before committing to…
Collect user feedback directly in prototypes with Aha! Builder
In-app feedback is now available in Aha! Builder. Add a feedback widget to your prototypes, gather input from users, and keep refining until your prototype is ready to…
Aha! Roadmaps vs. Productboard: How to choose the best roadmap software
Compare Aha! Roadmaps vs. Productboard to find the best roadmap software for 2026. See how each tool handles AI, customer feedback, roadmap planning, and reporting.
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AI
Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
Create prototypes to transform how you define new features
Save prototypes as records in Aha! software so you can link them to product work, track changes, and gather feedback in context.
Use Aha! Builder to create applications with a built-in database
Aha! Builder includes built-in databases — allowing product managers to create prototypes and business applications with real data and separate preview and production…
My name is Stephanie Lechner — this is why I joined Aha!
Stephanie is part of the Aha! Customer Success team. She shares how a career built around identifying and solving user problems led her here.
The new Aha! Ideas + HubSpot integration is live
Connect Aha! Ideas with HubSpot to capture customer requests from deals, tickets, and company pages — and prioritize ideas based on revenue impact.
Create dedicated ideas portals for different user groups
Create dedicated ideas portals for beta programs, advisory boards, and campaigns in Aha! Ideas Advanced — and control exactly which ideas each audience sees.
