Should you build the business app yourself or hire a developer?
Can a business owner build an app without a developer? Learn when to use an AI app builder and when to hire a developer for your business application.
Introducing the updated features board in Aha! Roadmaps
Customize the features board in Aha! Roadmaps with columns, swimlanes, and saved views to organize roadmap work and prioritize what matters to your team.
Reuse existing UI layouts in prototypes
Build realistic prototypes faster by saving and reusing common page layouts in your design systems across Aha! software. Keep interfaces consistent and focus on new…
Private equity owns your roadmap — should you stay?
hinking of leaving a private equity-owned company? Brian de Haaff examines how an owner's investment timeline can affect product builders — and how to understand their…
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From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
Aha! Roadmaps vs. Jira Product Discovery + Jira: How to choose product roadmap software
Compare Aha! Roadmaps vs. Atlassian's Jira Product Discovery and Jira for enterprise product management. See differences in strategy, planning, customer feedback, AI…
Recruit active users of your software for your next research study
Aha! Discovery now helps you recruit research participants directly inside your application. Find active users, review their responses, and send interview invites.
Aha! Builder vs. Figma Make: How to choose the best AI app builder for prototyping
Compare Aha! Builder and Figma Make for AI prototyping. See how prototype creation, design systems, and backend needs vary between tools.
The most popular new Aha! features launched in Q3 2026
Aha! software updates from Q3 2026 help you bring customer insights into product decisions, automate repeatable tasks, and compare AI-generated prototypes.
Introducing the Aha! desktop app for Mac and Windows
Introducing the Aha! desktop app for Mac and Windows. It is a focused space to work with Elle (the AI assistant), review to-dos, and update product records.
