The failure of entrepreneurs is our greatest strength
Brian de Haaff considers what we risk losing when we stop valuing entrepreneurship — from new ideas and economic opportunity to individual agency.
Best enterprise product roadmap tools in 2026: How to choose and what to compare
If you work in product, there is no shortage of roadmap software to choose from. So which roadmap tool is best? We cover popular options — plus which ones might work for…
11 new reports highlight your customer research activity
New Aha! Discovery reports help product and research leaders track interview activity, customer coverage, trends, and roadmap impact.
Create multiple prototype variations with AI
Explore multiple prototype variations with Elle, the AI assistant in Aha! software. Compare approaches on a whiteboard to come up with the best experience before…
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AI
Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
Introducing scheduled AI tasks in Aha! software
Schedule recurring tasks for Elle, the AI assistant in Aha! software. Describe the work once, set a cadence, and Elle runs it on your behalf.
Product All-Stars: How product leaders are helping teams build with AI
AI app builders are giving more nontechnical people the ability to create applications themselves. We asked three product experts how leaders can encourage that…
Connect AI applications created with Aha! Builder to 3,000+ tools
Connect applications created with Aha! Builder to more than 3,000 tools and services, including Slack, Salesforce, and Zendesk.
Share customer research interview clips in Microsoft Teams and Slack
Share customer interview clips in Microsoft Teams and Slack with Aha! Discovery. Elle, the AI assistant, finds key moments and creates clips with rich previews.
Aha! Builder vs. Replit: How to choose the best AI app builder
Compare Aha! Builder vs. Replit and see which AI app builder is best for your product team. Get a breakdown of key differences — from use cases to pricing.
