Introducing the Aha! desktop app for Mac and Windows
Introducing the Aha! desktop app for Mac and Windows. It is a focused space to work with Elle (the AI assistant), review to-dos, and update product records.
These are the winning apps from AI Builder Day
See the applications that won AI Builder Day, from a satellite-powered environmental alert tool to an EV charging assistant.
Our AI app builder now supports custom security reviews
Customize Aha! Builder security and privacy reviews with documented exceptions — so findings reflect your organization's policies, accepted risks, and known limitations.
Aha! Builder vs. v0: How to choose the best AI app builder
Compare Aha! Builder and v0 to find the right AI app builder for your team. Get details on key use cases, workflows, and pricing.
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AI
Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
Turn fragile spreadsheets into reliable applications with Aha! Builder
Transform spreadsheet-based workflows into applications with Aha! Builder. Use AI to build on your existing data, formulas, and business logic.
Best enterprise product roadmap tools in 2026: How to choose and what to compare
If you work in product, there is no shortage of roadmap software to choose from. So which roadmap tool is best? We cover popular options — plus which ones might work for…
The failure of entrepreneurs is our greatest strength
Brian de Haaff considers what we risk losing when we stop valuing entrepreneurship — from new ideas and economic opportunity to individual agency.
11 new reports highlight your customer research activity
New Aha! Discovery reports help product and research leaders track interview activity, customer coverage, trends, and roadmap impact.
Create multiple prototype variations with AI
Explore multiple prototype variations with Elle, the AI assistant in Aha! software. Compare approaches on a whiteboard to come up with the best experience before…
