3 new ways to better manage key product info
Manage long documents more efficiently in Aha! software with find and replace, bulk attachment actions, and a sidebar table of contents.
Test AI-built apps with virtual users in Aha! Builder
Use virtual user testing in Aha! Builder to pressure-test applications, identify friction points, and improve workflows before deployment.
Visualize the user journey on a whiteboard with AI
Use Elle to turn records into whiteboards. This helps you quickly map user flows, review experiences, and refine ideas before building begins.
'Time saved' is the wrong way to talk about AI
How should you measure AI productivity? Saving time is only part of the answer. Learn four better ways to evaluate AI based on understanding, decision-making, value…
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AI
Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
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Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
How AI prototyping is changing the way product managers work
AI prototyping helps product managers explore ideas, define user experiences, and validate direction faster — no design or technical skill required.
Our AI app builder includes built-in authentication
Build secure applications with AI using built-in authentication in Aha! Builder. Choose sign-in methods, manage users, and apply governance controls across applications.
Automate customer interviews with Aha! Discovery
Automate scheduling of product discovery interviews — helping product, UX, and research teams reduce coordination busywork and keep their research on track.
Build AI-coded applications with the right user access
Role-based permissions and user management are now built into Aha! Builder. Learn how to create, preview, and manage user roles across applications to control access and…
Most popular new Aha! features launched in Q2 2026
Explore the top Aha! software launches from Q2 2026 — including Aha! Builder, AI-powered research, interactive prototypes, and live spreadsheets.
