Introducing spreadsheets in Aha! software
Create live spreadsheets in Aha! software to model costs, track metrics, and analyze ROI — connecting analysis to your product plans.
Run built-in security and privacy reviews in Aha! Builder
Aha! Builder includes built-in security and privacy reviews covering OWASP risks, code and dependency vulnerabilities, and privacy compliance. Run critical checks and…
Use AI to link customer interview insights to ideas
You can now ask Elle, the AI assistant, to create highlights from customer interviews in Aha! Discovery and link them directly to your product roadmap.
Ensure new PM-built applications meet IT standards
The new governance page in Aha! Builder gives administrators a centralized place to track applications, set default rules, and create rule templates. Ensure every…
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AI
Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
A product manager's AI manifesto
AI made product work faster. It also made it harder to tell whether you are still thinking for yourself. Here are eight principles to stay grounded.
Schedule publishing for knowledge base articles
Use Aha! Knowledge to set a date and time for knowledge base documents to publish automatically. Prepare content ahead of time and skip the manual publishing step.
Introducing the Aha! software MCP server
The new Aha! software Model Context Protocol server connects your product data to AI tools like Claude, ChatGPT, and Copilot. Search records, create reports, draft…
How product managers now use AI to prototype new features
Learn how product managers can use Aha! Builder to create interactive, database-backed prototypes with AI — and collect feedback from end users before committing to…
Collect user feedback directly in prototypes with Aha! Builder
In-app feedback is now available in Aha! Builder. Add a feedback widget to your prototypes, gather input from users, and keep refining until your prototype is ready to…
