Automatically notify customers about product updates
Keep customers informed with knowledge base subscriptions in Aha! Knowledge — automatically notify them when relevant content changes.
What is the best AI for product managers? Get to know Elle.
Elle is the AI assistant for product managers built into Aha! software. Explore how it helps with strategy, discovery, roadmaps, requirements, and prototyping.
Use AI to map interview insights on whiteboards
Use AI to compare customer interview findings on whiteboards in Aha! Discovery. Templates like affinity maps can also help you group highlights into themes and…
Gather feedback directly on prototypes with inline comments
Get input directly on AI prototypes with inline comments. Specific feedback helps your team refine new solutions faster in Aha! software.
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AI
Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
Should you build the business app yourself or hire a developer?
Can a business owner build an app without a developer? Learn when to use an AI app builder and when to hire a developer for your business application.
Introducing the updated features board in Aha! Roadmaps
Customize the features board in Aha! Roadmaps with columns, swimlanes, and saved views to organize roadmap work and prioritize what matters to your team.
Reuse existing UI layouts in prototypes
Build realistic prototypes faster by saving and reusing common page layouts in your design systems across Aha! software. Keep interfaces consistent and focus on new…
Private equity owns your roadmap — should you stay?
hinking of leaving a private equity-owned company? Brian de Haaff examines how an owner's investment timeline can affect product builders — and how to understand their…
Help customers submit better product ideas with AI
Improve customer feedback with Elle, the AI assistant in Aha! software. Help customers describe their ideas clearly with AI validation and automatically suggest the…
