Our AI app builder now supports custom security reviews
Customize Aha! Builder security and privacy reviews with documented exceptions — so findings reflect your organization's policies, accepted risks, and known limitations.
Aha! Builder vs. v0: How to choose the best AI app builder
Compare Aha! Builder and v0 to find the right AI app builder for your team. Get details on key use cases, workflows, and pricing.
Elle has 40+ AI skills for product managers — start with our top 13
Access AI skills that help product managers set strategy, analyze feedback, plan roadmaps, and document new features — available with Elle in Aha! software.
Turn fragile spreadsheets into reliable applications with Aha! Builder
Transform spreadsheet-based workflows into applications with Aha! Builder. Use AI to build on your existing data, formulas, and business logic.
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AI
Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
The failure of entrepreneurs is our greatest strength
Brian de Haaff considers what we risk losing when we stop valuing entrepreneurship — from new ideas and economic opportunity to individual agency.
11 new reports highlight your customer research activity
New Aha! Discovery reports help product and research leaders track interview activity, customer coverage, trends, and roadmap impact.
Create multiple prototype variations with AI
Explore multiple prototype variations with Elle, the AI assistant in Aha! software. Compare approaches on a whiteboard to come up with the best experience before…
Aha! Builder vs. Base44: How to choose the best AI app builder
Compare Aha! Builder and Base44 to find the right AI app builder for your team — from fast prototyping to product strategy, governance, and pricing.
Introducing scheduled AI tasks in Aha! software
Schedule recurring tasks for Elle, the AI assistant in Aha! software. Describe the work once, set a cadence, and Elle runs it on your behalf.
