Most popular new Aha! features launched in Q2 2026
Explore the top Aha! software launches from Q2 2026 — including Aha! Builder, AI-powered research, interactive prototypes, and live spreadsheets.
The ROI of kindness at work
Kindness at work is not about being nice. Brian de Haaff explains why honesty, recognition, and noticing when someone needs help matter even more in the age of AI.
5 insights from product leaders on AI and the future of PM
What should product managers do as AI changes the role? Our panel of product experts shared what they really think.
Turn customer ideas into features with the right details
Now, when you promote an idea, you can review the details, complete required fields, and draft the feature description with AI before adding it to your roadmap.
Subscribe to our newsletter
Receive tips on building lovable products — delivered to your inbox.
AI
Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
Turn roadmap plans into AI-coded applications in Aha! Builder
Move from product strategy to AI-powered building with Aha! Roadmaps and Aha! Builder. Send planned work directly to prototypes or applications, keep context intact, and…
Set custom color palettes to match your brand across Aha! software
Use custom color palettes in Aha! software to keep every report, note, whiteboard, and more on brand and consistent.
Introducing spreadsheets in Aha! software
Create live spreadsheets in Aha! software to model costs, track metrics, and analyze ROI — connecting analysis to your product plans.
Run built-in security and privacy reviews in Aha! Builder
Aha! Builder includes built-in security and privacy reviews covering OWASP risks, code and dependency vulnerabilities, and privacy compliance. Run critical checks and…
Use AI to link customer interview insights to ideas
You can now ask Elle, the AI assistant, to create highlights from customer interviews in Aha! Discovery and link them directly to your product roadmap.
