Our AI app builder includes built-in authentication
Build secure applications with AI using built-in authentication in Aha! Builder. Choose sign-in methods, manage users, and apply governance controls across applications.
Automate customer interviews with Aha! Discovery
Automate scheduling of product discovery interviews — helping product, UX, and research teams reduce coordination busywork and keep their research on track.
Build AI-coded applications with the right user access
Role-based permissions and user management are now built into Aha! Builder. Learn how to create, preview, and manage user roles across applications to control access and…
Most popular new Aha! features launched in Q2 2026
Explore the top Aha! software launches from Q2 2026 — including Aha! Builder, AI-powered research, interactive prototypes, and live spreadsheets.
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AI
Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
Best practices
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From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
5 insights from product leaders on AI and the future of PM
What should product managers do as AI changes the role? Our panel of product experts shared what they really think.
Turn customer ideas into features with the right details
Now, when you promote an idea, you can review the details, complete required fields, and draft the feature description with AI before adding it to your roadmap.
Require fields by feature status to standardize workflows
Ensure the right information is captured at the right time with required fields by status in Aha! software — improving data integrity and reporting.
Turn roadmap plans into AI-coded applications in Aha! Builder
Move from product strategy to AI-powered building with Aha! Roadmaps and Aha! Builder. Send planned work directly to prototypes or applications, keep context intact, and…
Set custom color palettes to match your brand across Aha! software
Use custom color palettes in Aha! software to keep every report, note, whiteboard, and more on brand and consistent.
