Use AI to link customer interview insights to ideas
You can now ask Elle, the AI assistant, to create highlights from customer interviews in Aha! Discovery and link them directly to your product roadmap.
Ensure new PM-built applications meet IT standards
The new governance page in Aha! Builder gives administrators a centralized place to track applications, set default rules, and create rule templates. Ensure every…
Create an ideas portal that matches your brand
Match your ideas portal to your brand in seconds with Elle. Add a website screenshot, and the Aha! AI assistant automatically applies matching colors.
A product manager's AI manifesto
AI made product work faster. It also made it harder to tell whether you are still thinking for yourself. Here are eight principles to stay grounded.
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AI
Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
Introducing the Aha! software MCP server
The new Aha! software Model Context Protocol server connects your product data to AI tools like Claude, ChatGPT, and Copilot. Search records, create reports, draft…
How product managers now use AI to prototype new features
Learn how product managers can use Aha! Builder to create interactive, database-backed prototypes with AI — and collect feedback from end users before committing to…
Collect user feedback directly in prototypes with Aha! Builder
In-app feedback is now available in Aha! Builder. Add a feedback widget to your prototypes, gather input from users, and keep refining until your prototype is ready to…
Aha! Roadmaps vs. Productboard: How to choose the best roadmap software
Compare Aha! Roadmaps vs. Productboard to find the best roadmap software for 2026. See how each tool handles AI, customer feedback, roadmap planning, and reporting.
8 new customer insights reports for product discovery
Use AI to rapidly create insights reports from customer interviews in Aha! Discovery. Choose from eight templates (including voice of the customer, journey map, and…
