Private equity owns your roadmap — should you stay?
hinking of leaving a private equity-owned company? Brian de Haaff examines how an owner's investment timeline can affect product builders — and how to understand their priorities.
Help customers submit better product ideas with AI
Improve customer feedback with Elle, the AI assistant in Aha! software. Help customers describe their ideas clearly with AI validation and automatically suggest the…
Aha! Roadmaps vs. Jira Product Discovery + Jira: How to choose product roadmap software
Compare Aha! Roadmaps vs. Atlassian's Jira Product Discovery and Jira for enterprise product management. See differences in strategy, planning, customer feedback, AI…
Recruit active users of your software for your next research study
Aha! Discovery now helps you recruit research participants directly inside your application. Find active users, review their responses, and send interview invites.
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AI
Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
The most popular new Aha! features launched in Q3 2026
Aha! software updates from Q3 2026 help you bring customer insights into product decisions, automate repeatable tasks, and compare AI-generated prototypes.
Introducing the Aha! desktop app for Mac and Windows
Introducing the Aha! desktop app for Mac and Windows. It is a focused space to work with Elle (the AI assistant), review to-dos, and update product records.
These are the winning apps from AI Builder Day
See the applications that won AI Builder Day, from a satellite-powered environmental alert tool to an EV charging assistant.
Aha! Builder vs. v0: How to choose the best AI app builder
Compare Aha! Builder and v0 to find the right AI app builder for your team. Get details on key use cases, workflows, and pricing.
Our AI app builder now supports custom security reviews
Customize Aha! Builder security and privacy reviews with documented exceptions — so findings reflect your organization's policies, accepted risks, and known limitations.
