
How AI prototyping is changing the way product managers work
AI prototyping helps product managers explore ideas, define user experiences, and validate direction faster — no design or technical skill required.
Build secure applications with AI using built-in authentication in Aha! Builder. Choose sign-in methods, manage users, and apply governance controls across applications.
Automate scheduling of product discovery interviews — helping product, UX, and research teams reduce coordination busywork and keep their research on track.
Role-based permissions and user management are now built into Aha! Builder. Learn how to create, preview, and manage user roles across applications to control access and…
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Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.

Kindness at work is not about being nice. Brian de Haaff explains why honesty, recognition, and noticing when someone needs help matter even more in the age of AI.

What should product managers do as AI changes the role? Our panel of product experts shared what they really think.

Now, when you promote an idea, you can review the details, complete required fields, and draft the feature description with AI before adding it to your roadmap.

Ensure the right information is captured at the right time with required fields by status in Aha! software — improving data integrity and reporting.

Move from product strategy to AI-powered building with Aha! Roadmaps and Aha! Builder. Send planned work directly to prototypes or applications, keep context intact, and…