Add nearly 30 more product planning views to whiteboards
Explore new concepts with full context. Embed Aha! views to reference strategic models, charts, release calendars, and more — directly on your whiteboard.
Aha! Builder early access opens today — you can still apply
Product managers can now use AI to build meaningful tools in minutes. Be among the first to try Aha! Builder — request early access.
Use Aha! Discovery to share video clips from customer interviews
Share video or audio clips from customer interviews as secure webpages in Aha! Discovery to help your teammates align around what users truly need.
Aha! commits more than $200,000 to charitable giving in 2026
Every year, we encourage our 100% distributed team to nominate nonprofits near them for funding — pushing our impact further. Here are the charitable projects Aha! Cares…
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AI
Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
10 product manager insights about building applications with AI
These 50+ conversations with product leaders revealed what changes when building applications becomes part of the PM role. Here is what came up consistently.
Embed a support knowledge base in your software
Embed your knowledge base directly in your product — so customers can get answers instantly without leaving your software.
Integrate Aha! Develop with AI coding agents, including GitHub Copilot and Cursor
Start AI coding sessions directly from Aha! Develop. Integrate with GitHub Copilot, Cursor, and other agentic tools.
Track the value of a feature from discovery to delivery with multiple scorecards
Add multiple scorecards to a feature in Aha! Roadmaps to track how product value evolves at every stage.
How PMs should think about fewer product roles right now
The new product manager in the era of role consolidation: How to expand your capabilities with AI while protecting the fundamentals that determine whether you are…
