Connect customer quotes and learnings to your roadmap with Aha! Discovery
May 22, 2025

Connect customer quotes and learnings to your roadmap with Aha! Discovery

Link interview highlights from Aha! Discovery directly to your roadmap. Use customer evidence — including quotes and AI-generated learnings — to validate product decisions and clearly show why your plans matter.

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Collection70 articles

Aha! Knowledge

Streamline product knowledge sharing. Check out the latest updates to Aha! Knowledge — easily create wikis, knowledge bases, and other essential docs in a central hub.

Collection63 articles

Best practices

Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.

Collection895 articles

From Brian

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection120 articles

Why I joined

Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.

Add custom shapes to Aha! Whiteboards
May 15, 2025

Add custom shapes to Aha! Whiteboards

Save and reuse custom shapes in Aha! Whiteboards — including SVGs from Figma — to quickly create clear, consistent visuals.

Aha! Teamwork just launched — a better way to manage projects
May 14, 2025
Aha! Teamwork just launched — a better way to manage projects

Aha! Teamwork is a new project management tool that helps teams deliver on strategic plans. It is tightly integrated with Aha! Roadmaps for full visibility and control.

Centralize all your product discovery research in one place
May 12, 2025
Centralize all your product discovery research in one place

Keep all of your research materials together in Aha! Discovery. Store notes, surveys, and documents alongside customer interviews so your observations are easily…

The surprising ways teams do product discovery
May 8, 2025
The surprising ways teams do product discovery

You can follow every step of the product discovery process and still miss what matters. This post breaks down the subtle ways teams weaken discovery and offers practical…

Add individual Aha! Discovery users to your Aha! Roadmaps account
May 7, 2025
Add individual Aha! Discovery users to your Aha! Roadmaps account

Bring UX and research teammates into Aha! Discovery to collaborate on customer research, analyze interviews with AI, and connect insights directly to your product…

Can product managers be replaced by AI?
May 6, 2025
Can product managers be replaced by AI?

Can AI really replace PMs? Not so fast. Human-centric skills increase the value of product management in this next generation of AI-driven software development.