10Ps marketing matrix template
Define the essential elements of your go-to-market strategy
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About the 10Ps marketing matrix template
A core part of any go-to-market plan is determining how to position your product and reach the right audience. You may be familiar with the 4Ps of marketing — product, price, promotion, and place. The 10Ps were developed as an extension of those four to help founder, marketers, and product leaders think more holistically about your strategy. It adds people, process, programs, physical environment, partners, and positioning to the mix.
Use this template when bringing a new product to market or identifying ways to improve your existing marketing strategy. Capturing all 10Ps in one place shows cross-functional teams how each element contributes to your success.
You can add and remove items of the matrix as you need, change colors, or include sticky notes to provide more context. When you are ready to move from planning to implementation, convert any items on the whiteboard into real work in Aha! Roadmaps and move forward with confidence.
How to use the 10ps marketing matrix template
Get a full picture of customers, channels, and market context.
Capture the fundamentals Choose the product or service you want to focus on and outline the basics in each box of the template. Link out to existing documentation where it makes sense, such as customer personas or current marketing programs.
Refine your thinking Gather teammates to review the details together and push each other's thinking. Add comments and highlight information that deserves deeper discussion. Think of your 10Ps as a living document — one that you will revisit and enhance as you learn more about what works in market.
Set plans in motion Now that you have the foundation of your marketing strategy, it is time to get to work. Convert details on the template into work items in Aha! Roadmaps. Determine deliverables, dates, and assignees — then track the progress of the work.
FAQs about the 10Ps marketing matrix template
Why is the 10Ps marketing matrix important?
Product builders can use the 10Ps marketing matrix to evaluate and strengthen their marketing or go-to-market strategy. With a place to capture everything from positioning to pricing, this 10Ps marketing matrix template helps you rally the team around the approach for marketing your offering.
What are some 10Ps marketing matrix best practices?
Keep your 10Ps marketing matrix up to date. Regularly review and update the matrix as you learn more about the market and your customers. And invite folks from cross-functional teams, such as sales and customer support, to review the 10Ps marketing matrix with you. This way, you can consider different perspectives and incorporate learnings from other team members.
Can the 10Ps marketing matrix be used for both new and established products?
Yes. When launching a new product, you can use the 10Ps marketing matrix template to help shape a first-time marketing or go-to-market strategy. For established products, use the template as a tool to identify areas of your marketing strategy to improve or refine as you release enhancements.
Is this template free to use?
Yes. To use this 10Ps marketing matrix template, sign up for a free 30-day trial of Aha! Whiteboards. (You can also try this template in Aha! Roadmaps if you need a complete product management solution.) Easily customize the template to suit your needs, then share it with as many people as you want (for free) to streamline collaboration.
