Take control of product development
Aha! software helps you build products that customers love and be happy doing it
Strategize
Align your organization around a defined workflow. Establish a clear vision, define personas, and set goals and initiatives. This helps everyone understand what you want to achieve and why. Move the entire team forward with clarity and purpose.
Standardize framework Describe personas Research competitors | Assess market conditions Track OKRs |
Capture
Understand what matters most to your customers. Crowdsource feedback directly from end users and gather suggestions from internal teams. Then evaluate which ideas will drive the most revenue — so you can increase customer delight and business value.
Gather colleague ideas Deepen customer empathy | Run feedback polls Assess revenue opportunity Intake internal service requests |
Explore
Drive product innovation. Think through creative ways to solve customer problems on a whiteboard — brainstorm concepts and mock up early designs. Then seek out input from the broader team to clarify assumptions and discuss alternatives so everyone is aligned.
Wireframe user experiences Build technical diagrams |
Plan
Create a roadmap based on your strategic objectives. Prioritize features based on product value — taking into account strategic alignment, customer need, and effort to deliver. Make sure the team has enough capacity to do the actual work and adjust timing and scope as needed.
Align on priorities Map out an early roadmap | Track dependencies Manage capacity |
Showcase
Get everyone excited about your plan. Share the perfect roadmap with each stakeholder group. Start by explaining the "why" and then gather feedback on the key priorities. Make final updates before sharing your roadmap more widely with others.
Gather stakeholder feedback |
Build
Transition seamlessly from roadmapping to development with a dedicated place for engineers to do their work. Focus on your highest priority features first, finalizing the minimum lovable requirements and staying in sync on progress as work gets underway.
Tie technical work to the roadmap Optimize scrum Use kanban Manage SAFe | Streamline PI planning Track bugs Identify delivery risks Report on progress |
Document
Ensure customers and colleagues have the product information they need to succeed. Document how to configure and use new functionality — writing user guides, best practices articles, and release notes. Set up self-serve knowledge bases for each of your audiences.
Publish a customer knowledge base Set up a product intranet Define operating procedures | Author how-to guides Generate release notes Document technical specifications |
Launch
Bring exciting new capabilities to market. Create a release timeline so marketing, sales, and support can plan ahead for what is coming. Identify launch activities to drive thought leadership, excite customers, and ensure the successful adoption of new functionality. Then share the news!
Share product information |
Analyze
Reflect on what the team accomplished. Track customer usage and measure the actual product value delivered. Conduct release retrospectives to continuously find ways to optimize your product development process and maximize productivity.
Assess product value delivered Improve processes Report on productivity |
