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The new way to manage customer interviews

Conduct customer research studies to uncover key product insights and link them directly to your roadmap

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Know what to build

Everything product teams need to deeply engage with customers

Centralize customer research

Integrate with Zoom and Microsoft Teams

Generate insight reports

Create a participant database

Upload transcripts and videos

Share learnings with the team

Schedule customer interviews

Analyze feedback with AI

Connect research to the roadmap

Create a research center

Manage all your customer research in one place. Whether you are exploring a new initiative or looking for feedback on planned features, establish a standard approach to product discovery.

  • Create workspaces for different products

  • Add unlimited studies and interviews

  • Define study goals and assumptions

Start product discovery


Manage research participants

Build your own database to manage who to engage with based on their persona or interests. Track previous conversations and learnings by person and organization.

  • Create as many contacts as you need

  • Organize by company and group

  • Add participants directly to studies

Engage the right people


Streamline interview coordination

Streamline interview coordination

Automatically send an email to the participants you want to speak with. A custom scheduling page makes it easy for them to pick a time that works best — no back-and-forth required.

  • Select the right participants

  • Send custom-branded emails

  • Integrate with Zoom and Microsoft Teams

Automate scheduling


Having a dedicated place to manage customer interviews is essential to our product discovery work. We can finally do research more consistently as part of our overall strategic planning process.

report on isights

Discover key product insights

Make the most of each interview. Plan exactly what questions you want to ask ahead of time. Use your meeting service of choice — like Zoom, Microsoft Teams, or Google Meet — and then upload the recording and transcript.

  • Craft interview question scripts

  • See videos and transcripts side-by-side

  • Uncover user sentiment and key quotes

Capture every conversation

Highlight key takeaways

Quickly distill learnings from each interview. Use the AI assistant to summarize parts of the conversation. Spotlight notable insights to make your discoveries easier to parse.

  • Create AI-generated summaries

  • Highlight learnings and quotes

  • Track answers to your questions

Analyze customer feedback


report on isights

Report on insights

Showcase what you have learned. Generate reports for interviews and studies using a standardized approach. Then, make your findings available to the entire team — so everyone can benefit.

  • Use built-in report templates

  • Publish insights on a secure webpage

  • Share with your colleagues

Share what you learned


Why customers love Aha! Discovery

Centralize customer research

Define research studies, schedule interviews, analyze customer feedback, and store insight reports in a central hub.

Organize participants

Create a research database to simplify how you manage participants and quickly find the right people to speak with.

Jump-start interviews

Streamline the way you coordinate interviews with an automated system that lets participants choose their ideal time.

Gain invaluable insights

Identify the top takeaways from customer interviews in minutes using AI to summarize the conversation and key learnings.

Share your learnings

Empower everyone on your team to showcase research results in a consistent way with pre-defined report templates.

Drive better decisions

Use Aha! Discovery and Aha! Roadmaps together to show how customer research directly informs your strategic plans.

Product experts at your service


About product discovery
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