Link goals to work
Establish a true north for what you want to achieve and how you will get there
Get clear on the 'why'
Great products are the result of having a clear vision. You cannot build anything meaningful without knowing why you are building it — whether you are introducing a new product or enhancing an existing one. Craft a concise vision statement that establishes your larger purpose and inspires others to work toward it.
Take a goal-first approach
Start by establishing your overarching goals or OKRs. Then, set product goals that contribute directly to your organization's success. Make each goal specific, time bound, and measurable. This grounds everyone in what you need to accomplish, ensuring alignment and accountability at all levels.
Identify key initiatives
Define the major themes of work you want to invest in to achieve your goals. Explore new opportunities, assess costs, and capture the potential ROI to guide your decisions. Then, score and rank initiatives based on business importance. Show how initiatives link to goals to create a unified strategy.
Connect work to strategy
Bring your product strategy to life. Implement features that best align with your goals and initiatives — establishing clear roll-up relationships between them. This makes it easy to see how everything ties together. It also keeps teammates focused on the importance of their work, providing impetus and motivation.
Top capabilities for linking goals to work
Capture the vision | Use strategic planning templates to clearly articulate your core vision, positioning, and business model | |
Define business goals | Establish goals or OKRs at each level of your organization and show how they roll up to company strategy | |
Set product initiatives | Define initiatives to capture the major new areas of functionality you will implement to achieve your goals | |
Manage financial data | Create custom tables to analyze costs, track revenue, and calculate the ROI of your strategic investments | |
View all relationships | Report on how releases, epics, and features relate to goals to highlight your strategic approach | |
Ready to get started?
See how Aha! helps teams build lovable software. Try Aha! Roadmaps now or let our product experts — who are all former product managers — show you the possibilities.
