Use cases - Plan - Hero image

Plan

Prioritize features

Determine what features to build next based on what customers need — instead of opinions

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Take a goal-first approach
Let your product strategy guide the prioritization process
Assess product value
Use a consistent framework to determine what functionality is essential
Gather team feedback
Create a prioritized list view and ask teammates to add their perspective
Identify high impact features

Identify high-impact features

Capture feature requests from customers and colleagues with an ideas portal. Rank the value of each request and review the top ideas with internal teams on a whiteboard. Then, add the ideas you want to implement directly to your product backlog as epics or features for further refinement.

Use the product value scorecard

Use the product value scorecard

Bring clarity to your prioritization process. Use the Aha! product value scorecard, which we pioneered to help with product planning. You can customize it with your own metrics and weightings. This replaces opinion with an objective approach — driven by product strategy and customer need.

Add more details

Add more details

Define the high-level user requirements for each feature and wireframe the ideal user experience. Gather early feedback from stakeholders to land on the best approach. Then, collaborate with engineering to estimate the effort and identify major technical dependencies — updating the score to reflect new learnings.

Confirm the top priorities

Confirm the top priorities

Make informed prioritization decisions. View all of your planned features in a single list so you can easily see how they compare to one another. Review the priority order with the team and discuss trade-offs. This helps you reach a consensus about which ones to include on your roadmap now and which to consider in the future.

Top capabilities for prioritizing features

Create a scorecard

Use a consistent set of metrics to objectively estimate the value of product ideas and features

Gather ideas

Capture requests from customers and internal teams with an ideas portal and promote the top ones

Refine the backlog

Organize features into parking lots, define requirements, and capture initial estimates

Estimate effort

Collaborate with engineering to get a high-level estimate of the effort required to build each feature

Align on importance

Use whiteboard templates — such as a 2x2 matrix or MoSCoW model — to discuss value versus effort

Rank priorities

Create a prioritized list of features ranked by score with a priority limit line to show what is in scope


expert panel Aha! Roadmaps

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