Launch
Set go-to-market activities
Coordinate cross-functional launch activities to bring new functionality to market
Identify your unique strategy
Determine the best way to bring new products or capabilities to market. Craft product positioning to clearly articulate the benefits of new functionality. Then, work closely with product marketing to identify effective go-to-market activities to reach and engage your target audience based on customer personas.
Drive organizational alignment
A successful product launch is a major cross-functional effort. It requires product management, UX, engineering, IT, marketing, sales, and support teams working together to deliver a Complete Product Experience. Communicate the launch schedule early so everyone can spring into action when the time is right.
Mobilize the launch team
Schedule a kickoff call to generate excitement and explain the "why" behind the release. Brainstorm how to make the launch a success and build a detailed go-to-market plan. Use a Gantt chart to coordinate every activity and dependency — assigning work and setting due dates to drive accountability.
Standardize your launch process
Make all of your product launches chaos-free. Establish a repeatable process — use pre-defined templates to lay out key phases on a timeline and capture standard deliverables and tasks. And set important milestones to hit along the way, like feature completion, sales training, and internal announcements.
Top capabilities for setting go-to-market activities
Set release dates | Add release milestones to key roadmap views and create a release calendar to communicate target launch dates | |
Manage every detail | Create a Gantt chart to coordinate the timing and duration of every deliverable and track cross-team dependencies | |
Improve collaboration | Assign work, set to-dos, and use comments to ask questions and share updates to keep everyone in sync | |
Report on progress | Build a dashboard with live views of roadmaps and reports to proactively keep everyone informed about progress | |
Create launch templates | Create a repeatable launch process with key phases, milestones, and activities so you can deliver flawlessly | |
Ready to get started?
See how Aha! helps teams build lovable software. Try Aha! Roadmaps now or let our product experts — who are all former product managers — show you the possibilities.
