Launch
Share product information
Spark excitement about new functionality to drive customer interest and adoption
Tell your marketing story
Bring your go-to-market plan to life. Work closely with product marketing to translate positioning into messaging that resonates with your target audience. Craft compelling product announcements, website updates, customer emails, and release notes to highlight what is new and why it matters.
Ensure internal readiness
Prepare cross-functional teams for the launch. Create reference materials to convey how the new functionality will benefit customers, capture technical details, and proactively address FAQs. Make these resources available in your internal knowledge hub and deliver training for sales and support teams.
Share support documentation
Enable customers to get the most value from what you built. Draft support articles explaining how to configure the new functionality and best practices for using it. Publish updates to your knowledge base as soon as the functionality goes live to deliver a great customer experience.
Announce the news
Share internal communications to let the team know what to expect. Then, tell your customers by using different channels to drive awareness and engagement. Inform users who voted for the original idea in your portal. They will appreciate your responsiveness and keep coming back to share more feedback.
Ready to get started?
See how Aha! helps teams build lovable software. Try Aha! Roadmaps now or let our product experts — who are all former product managers — show you the possibilities.
