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Product management

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Align on the 'why'
Ensure your product work contributes to company growth in an impactful way
Make informed decisions
Say "yes" or "no" to features with confidence based on product value
Drive product momentum
Lead your organization to success by delivering products that customers love

Strategize for future success

Set an effective product strategy. Articulate your vision and the problems your product solves. Then, translate the big picture into tangible focus areas with goals and initiatives (including OKRs). Link those imperatives to specific releases, epics, and features to bring your strategy to life.

Discover customer insights

Discover customer insights

Build what customers really want. Hear from them directly by centralizing feedback with an ideas portal. Gather input from colleagues, conduct research into customer needs, and explore new concepts on a whiteboard. Then, bring the best suggestions directly into your planning process.

Prioritize new key features

Prioritize new key features

Decide what to build next. Rank features based on their product value score, factoring in population, need, strategy, effort, and confidence. Then, move the top-priority items into the right release. This ensures you always focus on building what creates the most customer value.

Showcase your roadmap

Showcase your roadmap

Craft the right plan for the right audience. Create a strategy, release, feature, or even Now, Next, Later roadmap to get everyone aligned. Coordinate cross-functional product launches — capturing phases, milestones, and dependencies — to ensure you deliver on time, every time.

Highlight achievements

Highlight achievements

Monitor real-time progress. Streamline communication with engineering by integrating with tools such as Aha! Develop, Jira, and Azure DevOps. Check the status of work and proactively adjust plans to accommodate changes in scope or team capacity. Create a dashboard to track product KPIs and highlight the impact of the team's work.

Top capabilities for product management teams

Set product strategy

Articulate your vision, define goals or OKRs, and link them to initiatives to show how you will deliver against your strategy

Crowdsource ideas

Collect feedback from customers and colleagues via an ideas portal where users can vote, comment, and respond to polls

Whiteboard concepts

Use built-in whiteboards to brainstorm concepts and then convert the best ones directly into work items on your roadmap

Prioritize features

Objectively score features based on product value and rank them in priority order so you can align on what to build next

Build a roadmap

Choose from a variety of interactive roadmap templates for different audiences to visually communicate your plans

Manage delivery

Plan releases and use powerful integrations with dev tools to stay in sync with engineering on plans and progress

Track progress

Monitor development progress in real time and get notified about missed deadlines or dependency conflicts to mitigate risk

Report on KPIs

Analyze product management data with 75+ example reports and create charts and dashboards to showcase strategic gains


expert panel Aha! Roadmaps

Ready to get started?

See how Aha! helps teams build lovable software. Try Aha! Roadmaps now or let our product experts — who are all former product managers — show you the possibilities.

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