Design lovable experiences

Deliver compelling user interfaces that are grounded in product strategy and customer insights

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Be a strategic partner

Connect UX work to the roadmap to deliver the most customer and business value

Discover what users want

Gather user feedback and conduct research to solve real customer problems

Create beautiful designs

Wireframe potential solutions and move forward with the most lovable approach

Keep strategy top of mind

The best products are a joy to use. They help solve real customer problems intuitively. This requires working closely with product management to understand where the product is headed and why — so you can make informed design decisions. Align product and UX strategy in Aha! Roadmaps to deliver lovable experiences that delight your customers and drive business results.

Discover product insights

Create personas and map out user journeys to get clear on who your customers are and what they care about. Conduct user research to validate their needs. Set up an ideas portal so customers can easily share suggestions. Then, launch feedback polls and host virtual user groups to deepen your understanding of their pain points and guide design choices.

Define new experiences

Explore new concepts — focusing on the top-priority features on the roadmap first. Use whiteboards to brainstorm options, creating user flows and wireframes to illustrate new experiences. Quickly gather feedback to align on the best approach. And design high-fidelity mockups and prototypes in your tool of choice, linking them directly to features in Aha! Roadmaps.

Partner with engineering

Ensure a seamless handoff from UX to engineering. When a feature in Aha! Roadmaps is assigned to a team in Aha! Develop, your designs go along with it. Work with engineering to confirm technical feasibility and provide quick feedback as development gets underway. Integrate your favorite design tools with Aha! Develop to make sure engineering always has the latest version.

Gather usability feedback

Discover what customers think of new functionality right when they start using it. Use in-app feedback tools to start an insightful discussion about what is working well and what could be better, capturing ideas for future improvements as you go. This establishes a powerful feedback loop with end users — meaning you can keep iterating on the experience and make it even more lovable.

Key capabilities for UX teams

Establish a workspace	Use a purpose-built workspace in Aha! Roadmaps to centralize all your project plans
Define personas	Create user personas and link them to product features to keep everyone focused on who you are building for
Collect feedback	Set up an ideas portal so you can capture and review customer feedback in one place and discover what they need most
Conduct research	Launch feedback polls to gather quantitative insights and schedule empathy sessions with a target group of users
Prioritize features	Objectively score features based on product value and rank them in priority order so you can align on what to design next
Design new experiences	Use collaborative whiteboards to explore design concepts, define the user journey, and wireframe new experiences
Manage workflows	Establish custom workflows and use to-dos and comments to streamline design reviews and efficiently capture feedback
Validate impact	Learn what customers think of new functionality using in-app feedback tools and report on product value realized

Ready to get started?

See how Aha! helps teams build lovable software. Try Aha! Roadmaps now or let our product experts — who are all former product managers — show you the possibilities.

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