Marketing
Craft winning marketing plans
Define a bold marketing strategy and turn it into reality with planning software for marketing teams
Orient around strategy
Brilliant marketing is the result of many different things: clear strategy, bold creativity, and true collaboration. Channel these elements into a comprehensive marketing plan. Set high-level marketing goals or OKRs, defining brilliant campaigns, programs, and launches to achieve them. This clarifies what you are working toward and why it matters to the business.
Know your market
Define who your customers are, what they need, and your offering's unique benefit. Use purpose-built templates to articulate company and product positioning, dig deep into personas, and understand the competition. Map out the customer journey from awareness and consideration through to advocacy to refine your marketing approach at every touchpoint.
Organize launch plans
Create a product marketing calendar to coordinate key dates for campaigns, product launches, programs, events, and more. Better still, work side by side with product management in the same system to plan all the cross-functional activities required to launch a new product or feature. Use a Gantt chart to track progress, manage dependencies, and stay in sync as release plans evolve.
Unleash your creativity
Guide creative direction. Write a creative brief to set the context for upcoming advertising campaigns or programs. Explore the possibilities on a whiteboard, brainstorming ideas and wireframing new designs. Then, bring your story to life — craft compelling content with a collaborative text editor and use the AI assistant for quick inspiration.
Analyze marketing data
Report on the impact of your work right in Aha! Roadmaps. Monitor marketing KPIs on a dashboard using highly customizable list reports, pivot tables, and charts. Uncover valuable insights surrounding what is working — and what is not — to prompt changes and experiment with new approaches. Share the results transparently so everyone is clear on progress.
Key capabilities for marketing teams
Establish a workspace | Use a purpose-built workspace in Aha! Roadmaps to centralize all your project plans | |
Set marketing strategy | Define goals and initiatives (including OKRs) and show how planned work supports your business strategy | |
Build a roadmap | Choose from a variety of roadmap templates to communicate marketing plans with internal stakeholders | |
Manage plans | Track key dates on a calendar and create a Gantt chart to manage product launch and campaign dependencies | |
Prioritize activities | Assess the relative value of marketing activities using a scorecard and rank them in priority order | |
Get creative | Use whiteboards to brainstorm bold ideas, wireframe new experiences, and collaborate on concepts | |
Standardize processes | Document best practices, create reusable templates, and automate tasks to streamline approval processes | |
Report on KPIs | Analyze marketing data with 75+ example reports and create charts and dashboards to show strategic impact | |
Ready to get started?
See how Aha! helps teams build lovable software. Try Aha! Roadmaps now or let our product experts — who are all former product managers — show you the possibilities.
