

Take control of feedback
Use ideas portals to identify the most pressing customer challenges. Then, create a research plan to go deeper. Define what you want to learn, which customer segments to engage, and the right research methods to get the learnings you need.

Run quantitative surveys
Reinforce your qualitative research. Launch feedback polls to collect data from large groups of users about what they need most or which design they prefer. This helps you validate your assumptions before you start developing new capabilities.

Gather ideas in-app
Find out what customers think while they are actually using your product. Initiate an open dialogue about a specific feature or area of your application. This feedback approach is perfect for gathering insights during beta testing or after a launch — so you can iteratively improve the functionality.

Develop greater empathy
Engage in meaningful conversation with your customers. Plan research and set up interviews so you can ask questions and discern the "why" behind their requests. Summarize your observations in a shared space so the entire team can use them to inform potential solutions.
Top capabilities for activating your community
Organize research | Capture customer research in a central place and link it directly to product features | |
Track emerging themes | Group related ideas to identify high-demand themes and inform your roadmap priorities | |
Ask your customers | Launch feedback polls to quickly gather input on specific product decisions or features | |
Close the feedback loop | Encourage continued engagement by notifying users about the status of their feedback | |
Brainstorm solutions | Use built-in whiteboards to ideate and explore the best way to solve customer problems |

Ready to get started?
Try Aha! Ideas now as a standalone tool or as a seamlessly integrated part of Aha! Roadmaps. Our product experts — who are all former product managers — would love to show you the possibilities.