All product management guides
The Aha! Framework
Foundational concepts
- What is a product?
- What is a product portfolio?
- What is product development?
- What is product management?
- What is the role of a product manager?
- What is portfolio product management?
- What is program management?
- What is product operations?
- What are the stages of product development?
- What is the product lifecycle?
- What is a product management maturity model?
- What is product development software?
- How to build a product knowledge base
- What to include in an internal product documentation hub
- What is product documentation?
- How to build a customer support knowledge base
- Use cases for knowledge base software
- Knowledge sharing best practices for product teams
- How to keep your product documentation up to date
- Introduction to marketing methods
- What is agile marketing?
- What is digital marketing?
- What is product marketing?
- What is social media marketing?
- What is B2B marketing?
Career growth
- What are the types of product managers?
- 10 skills to succeed as a product manager
- Common product management job titles
- What does a product manager do each day?
- What is the role of a product operations manager?
- What is the role of a program manager?
- Templates for program and portfolio management
- How to become a product manager
- How to prepare for a product manager interview
- Interview questions for product managers
- Typical salary for product managers
- Tips for new product managers
- How to choose a product management certification
- Introduction to marketing
- What are some marketing job titles?
- What is the role of a marketing manager?
- What is the role of a product marketing manager?
- How are marketing teams organized?
- Which tools do marketers use?
- Interview questions for marketing managers
- Typical salary for marketing managers
- How to make a career switch into marketing
Strategy
- What is a business model?
- What is customer experience?
- What is the Complete Product Experience (CPE)?
- What is a customer journey map?
- What is product-led growth?
- What are the types of business transformation?
- What is enterprise transformation?
- What is digital transformation?
- What is the role of product management in enterprise transformation?
- What is a Minimum Viable Product (MVP)?
- What is a Minimum Lovable Product (MLP)?
- What is product vision?
- How to set product strategy
- What is product-market fit?
- What is product differentiation?
- How to position your product
- How to price your product
- What are product goals and initiatives?
- How to set product goals
- How to set product initiatives
- What is product value?
- What is value-based product development?
- Introduction to marketing strategy
- Introduction to marketing templates
- What is a marketing strategy?
- How to set marketing goals
- Marketing vs. advertising
- What is a creative brief?
- How to define buyer personas
- Understanding the buyer's journey
- What is competitive differentiation?
Research
Ideation
- How to brainstorm product ideas
- Brainstorming techniques for product builders
- What is idea management?
- 4 steps for product ideation
- How to estimate the value of new product ideas
- How to prioritize product ideas
- What is idea management software?
- Introduction to marketing idea management
- How to gather marketing feedback from teammates
- Brainstorming new marketing ideas
- How to estimate the value of new marketing ideas
Roadmaps
- Roadmapping: Your starter guide
- Agile roadmap
- Business roadmap
- Features roadmap
- Innovation roadmap
- Marketing roadmap
- Product roadmap
- Product portfolio roadmap
- Project roadmap
- Strategy roadmap
- Technology roadmap
- How to choose and use a product roadmap tool
- How to build a brilliant roadmap
- What to include on your product roadmap
- How to visualize data on your product roadmap
- What milestones should be included on a roadmap?
- How often should roadmap planning happen?
- How to build a roadmap for a new product
- 3 starter roadmap examples on a whiteboard
- How to build an annual product roadmap
- How to customize the right roadmap for your audience
- Product roadmap examples
- How to report on progress against your roadmap
- How to communicate your product roadmap to customers
- What is a content marketing roadmap?
- What is a digital marketing roadmap?
- What is an integrated marketing roadmap?
- What is a go-to-market roadmap?
- What is a portfolio marketing roadmap?
- How to choose a marketing roadmap tool
Whiteboards
Knowledge bases
- Why product teams need knowledge base software
- How to write excellent release notes
- How to manage your product requirements document (PRD)
- How to build a product knowledge base
- What to include in an internal product documentation hub
- What is product documentation?
- How to build a customer support knowledge base
- Use cases for knowledge base software
Plans
- What is product planning?
- How to diagram product use cases
- How product managers use Gantt charts
- How to use a digital whiteboard for product planning
- Introduction to release management
- How to plan product releases across teams
- What is a product backlog?
- Product backlog vs. release backlog vs. sprint backlog
- How to refine the product backlog
- Capacity planning for product managers
- What is requirements management?
- What is a market requirements document (MRD)?
- How to manage your product requirements document (PRD)
- What is a product feature?
- What is user story mapping?
- How to prioritize product features
- Common product prioritization frameworks
- JTBD prioritization framework
- Introduction to marketing plans
- What is a marketing plan?
- How to create a marketing plan
- What is a digital marketing plan?
- What is a content marketing plan?
- Why is content marketing important?
- What is a social media plan?
- How to create a marketing budget
Designs
Development
- What is agile?
- What is agile product management?
- What is agile software development?
- What is agile project management?
- What is the role of a software engineer?
- What is waterfall product management?
- What is agile transformation?
- Agile vs. lean
- Agile vs. waterfall
- Best practices for agile product teams
- What is an agile retrospective?
- What is a burndown chart?
- What is issue tracking?
- What is unit testing?
- Introduction to agile metrics
- Agile dictionary
- What is kanban?
- How development teams implement kanban
- How product managers use kanban
- How to set up a kanban board
- Kanban vs. scrum
- What is scrum?
- What are scrum roles?
- What is a scrum master?
- What is the role of a product manager in scrum?
- What is a sprint?
- What is a sprint planning meeting?
- What is a daily standup?
- What is a sprint review?
- Product release vs. sprint in scrum
- Themes, epics, stories, and tasks
- How to implement scrum
- How to choose a scrum certification
- What is the Scaled Agile Framework®?
- What is the role of a SAFe® product manager?
- What is PI planning?
- PI planning vs. release planning
- How to run a PI planning event
Launches
Reports
Teamwork
- How to structure your product team
- Best practices for managing a product development team
- Which tools do product managers use?
- How to streamline your product management tools
- How do product managers work with engineers?
- How do product managers work with other teams?
- How product managers achieve stakeholder alignment
- How to complete a stakeholder mapping exercise
