Poll your customers
Get a pulse on what your users need. Launch feedback polls in your ideas portal, email a link, or integrate directly into your app. Select a poll type — multiple-choice, number scale, or star rating — and add an open-ended question for more insights. Watch the responses appear in real time and analyze the results, bringing quantitative data into your decision-making.
Manage customer interviews
Talk with people. Yes, interview end users to understand their challenges and needs. Use an interview template to plan what questions you want to ask and capture the responses. Or start using Aha! Discovery and automate the entire process. Conduct research studies, schedule customer interviews, uncover key insights with AI, and tie your research directly to ideas.
Turn insights into actions
Summarize your findings from polls you run directly in your application or ideas portal. Star open-ended responses or convert them directly into ideas — so valuable insights instantly become actionable requests. Everything lives in a single collaborative space, giving the entire team a record of your research for future reference.
Centralize your research
Document shared knowledge and research. Create customer research plans and store interview notes using pre-built templates for consistency. Use whiteboards to visualize the entire customer journey and brainstorm solutions. Turn whiteboard elements into idea records so either internal teams or customers can vote on them.
