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Centralize customer feedback

Discover what matters most to your customers to build products they love

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Give everyone a voice
Make it super easy for customers to share ideas, feedback, and requests in one place
Identify feedback trends
Gain valuable insights into customer challenges to fuel product innovation
Create customer value
Prioritize the ideas that are most important to your customers to increase satisfaction
Discover what customers want

Discover what customers want

Keep customers at the forefront of product decisions. Set up an ideas portal so everyone in your community can easily share requests in a central location. Engage as many customers as possible — rather than a vocal few — to gain a broad understanding of pain points and unmet needs.

Review and respond quickly

Review and respond quickly

Streamline your idea management process. Establish a clear workflow and use automation to efficiently assign, review, and respond to every single request. This shows your customers that you are actively listening. It also means you can spend more time innovating — and less time on administrative tasks.

Assess product value

Assess product value

Quantify the value of each idea. Use a scorecard to evaluate strategic alignment and weigh customer and business impact against effort. Analyze feedback trends using reports, charts, and AI exploration. Then, slice the data by different customer segments to understand who needs what.

Go from idea to roadmap

Go from idea to roadmap

Create a list of the top ideas. Next, gather input from stakeholders to align on which ones will generate the most revenue and customer delight. Rank the list in priority order and promote the ideas you want to implement directly to your product roadmap.

proactively share updates

Proactively share updates

Close the feedback loop with customers. Automatically notify anyone who voted for an idea when the status changes. This keeps customers informed of progress as their request moves into development. It also encourages them to share more suggestions.

Top capabilities for centralizing customer feedback

Create ideas portals

Set up custom-branded portals to give your community a central space to submit feedback

Prioritize ideas

Use a consistent framework to score and rank incoming ideas based on their potential value

Identify themes

Leverage AI-powered analysis to identify similar ideas and uncover feedback patterns

Report on idea data

Use built-in reports to analyze the popularity of ideas over time, by category, or by segment

Promote the top ideas

Turn the top ideas into features on your roadmap and notify customers about status updates



expert panel Aha! Roadmaps

Ready to get started?

Try Aha! Ideas now as a standalone tool or as a seamlessly integrated part of Aha! Roadmaps. Our product experts — who are all former product managers — would love to show you the possibilities.

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