Introducing Aha! Discovery — the new way to manage customer interviews
March 27, 2025

Introducing Aha! Discovery — the new way to manage customer interviews

Learn more about the latest tool for product builders — Aha! Discovery. It is the new way to manage customer interviews, uncover key product insights, and link them to your roadmap.

Subscribe to our newsletter

Receive tips on building lovable products — delivered to your inbox.

Collection66 articles

Aha! Knowledge

Streamline product knowledge sharing. Check out the latest updates to Aha! Knowledge — easily create wikis, knowledge bases, and other essential docs in a central hub.

Collection61 articles

Best practices

Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.

Collection894 articles

From Brian

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection119 articles

Why I joined

Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.

Manage all your knowledge base articles in one place
April 3, 2025

Manage all your knowledge base articles in one place

Manage and publish knowledge base articles from a central hub — making it easier to keep content current and teams and customers informed.

Keep the team informed about product updates in Slack
April 2, 2025
Keep the team informed about product updates in Slack

Keep teams informed with less effort. Subscribe a Slack channel to changes on specific Aha! records — so the right people get the right information automatically.

6 product discovery skills you need right now
March 27, 2025
6 product discovery skills you need right now

Product teams need to have real conviction about the choices they make, which requires deep skill in the following areas: market assessment, competitive position,…

Enable your team to manage your product knowledge base
March 20, 2025
Enable your team to manage your product knowledge base

Empower more people on your team to manage knowledge bases — streamlining how you share product information with colleagues and customers.

Keep diagrams in sync across multiple records
March 13, 2025
Keep diagrams in sync across multiple records

Keep diagrams and whiteboard visuals up to date everywhere. Embed whiteboards across multiple records in Aha! software — any edits you make will sync automatically so the…

The software revolution, part II: AI agents are writing the code
March 10, 2025
The software revolution, part II: AI agents are writing the code

AI is rewriting the rules of software development. Learn how product teams must adapt and why strategic decision-making matters more than ever.