All Marketing Is Now Digital Marketing
When was the last time you got a brochure in the mail that made you want to instantly take action? My guess is not recently. (If ever.) And even if you did get a mailer…
Aha! Blog
The Founder’s Paradox: How to Know What Decisions to Make and What Should Be Left for Others
We make decisions all the time. Some are small, subtle, you could even say reflexive — grab a coat in case of rain, scoop up the kids’ backpacks rather than waiting for…
Just Launched! — Create More Visual Buyer and User Personas
Sherlock Holmes, Jane Eyre, and Winnie-the-Pooh have something in common. These are all characters you can vividly picture in your mind. Now think about your customers.…
Why Strategic Thinking Is So Hard for Digital Marketers
Digital marketing teams deliver important messages that lead to action and drive business growth. Here are five ways to grow your strategic thinking as a digital…
How Many Meetings a Day Is Too Many?
I once watched someone fall asleep in a meeting. It was early in my career and I was sitting in a quarterly business review. The organizer had scheduled one hour — but…
Just Launched! — Keep Features in Sync as They Move Across Projects in Jira or Rally
Thousands of product teams rely on our integrations with Jira and Rally to build product and track engineering progress. We just created a better way to keep records in…
The Founder’s Paradox: How Do You Throw Credit When the Big Idea Was Yours?
Few actions spark real disgust at work. But I can think of one that never fails to cause a personal fury. It is when someone takes another person’s idea and presents it…
Hey Marketing: Watch Out, Here Comes the Sales Storm
Do you hear that rumbling sound? There is a storm coming — a big one. The air is growing thick and the thunder clatter is getting louder. The boom is echoing across your…
Positioning vs. Messaging
How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…
Just Launched! — Introducing the Aha! Collaborative Text Editor
The most common input in Aha! is text. Think about it — you use the text editor constantly. From capturing notes to adding descriptions for upcoming work, you spend a lot…
