We make decisions all the time. Some are small, subtle, you could even say reflexive — grab a coat in case of rain, scoop up the kids’ backpacks rather than waiting for…
Sherlock Holmes, Jane Eyre, and Winnie-the-Pooh have something in common. These are all characters you can vividly picture in your mind. Now think about your customers.…
Digital marketing teams deliver important messages that lead to action and drive business growth. Here are five ways to grow your strategic thinking as a digital…
I once watched someone fall asleep in a meeting. It was early in my career and I was sitting in a quarterly business review. The organizer had scheduled one hour — but…
Thousands of product teams rely on our integrations with Jira and Rally to build product and track engineering progress. We just created a better way to keep records in…
Few actions spark real disgust at work. But I can think of one that never fails to cause a personal fury. It is when someone takes another person’s idea and presents it…
Do you hear that rumbling sound? There is a storm coming — a big one. The air is growing thick and the thunder clatter is getting louder. The boom is echoing across your…
How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…
The most common input in Aha! is text. Think about it — you use the text editor constantly. From capturing notes to adding descriptions for upcoming work, you spend a lot…
A creative brief is meant to keep the team on-brand, on-message, and on-track. Discover nine things to include in your creative brief.
