Just a few weeks ago, we launched an integration with Google Analytics. That is, for our customers using Aha! for Marketing. Well, product teams were instantly clamoring…
A marketing plan and launch plan each have a distinct use. Learn how the purpose, initiatives, audience, and timeline compare for both types of plans.
Dozens of support articles. 58 marketing activities completed. And hundreds of screenshots. This is just a sampling of the work that went into the launch of Aha! for…
It started with a big book of code. At 8 years old, I was given a guide to BASIC. The idea was that you could copy the code from the book to create simple computer games,…
Do you manage multiple products? If you do, then you know you need to align your portfolio around a common strategy while simultaneously tracking status. The portfolio…
You need a marketing plan that ties marketing and business goals to the work that needs to be accomplished. Here are seven key things to include in your marketing plan.
Tell me if this sounds familiar. Your colleague makes a trivial mistake. Maybe it is a financial typo in a presentation or they did not speak up when they had questions…
London, New Orleans, Australia… these are just a few of the places where I grew up. My family moved around a lot for my dad’s work, so I was able to see many parts of the…
Are we on track to meet our revenue goals? Are the target dates realistic? What is the cost per lead? These are not simple questions. To truly provide meaningful answers,…
When was the last time you got a brochure in the mail that made you want to instantly take action? My guess is not recently. (If ever.) And even if you did get a mailer…
