11 Surprising Books Every Marketer Should Read
I always have a stack of “to-read” books on my nightstand. Recently, I finished a biography of Sam Walton, the founder of Walmart. No matter what you think of the company…
Aha! Blog
My Name Is Shannon Sauvé— This Is Why I Joined Aha!
I have always loved to explore where my curiosity will take me. We had a big backyard growing up, and I loved to run around with my brothers and invent new games. During…
Just Launched! — Build Custom Worksheet Equations Using Any Data in Aha!
Product teams were excited when we recently launched custom worksheets. Why? Because of the flexibility to add any type of data (such as financial metrics) to records in…
Roadmap.com Survey Shows Product Managers Struggle With Strategy and Marketing
Tell me if you can figure out this math problem. In a survey of more than 500 product managers, 81 percent said they owned product strategy as part of their role. And yet…
5 Signs You Lack an Integrated Marketing Plan
Tell me if this sounds familiar. After a strategic planning session, the marketing team agrees on a high-level roadmap for the next quarter. You are excited to get to…
Marketing Strategy vs. Sales Strategy
Marketing strategies define goals and promote brand awareness. Sales strategies focus on converting prospects into customers.
The Founder’s Paradox: How Do You Keep an Entirely Remote Team Engaged
I understood the skepticism at first. After all, Aha! was a new company with an entirely new approach. This was early 2013. My co-founder Dr. Chris Waters and I were…
This Is Why Brilliant Marketing Teams Never Lie
What would an ideal world look like to you? Your answer might be slightly different than mine, but I believe most of us would include some fundamentals — integrity,…
My Name Is Barry Paul — This Is Why I Joined Aha!
I discovered my two great passions in high school — windsurfing and computers. I loved spending time with my dad on the water, speeding through the waves near our home in…
Just Launched! — New Formatting Options for Product and Marketing Reports
You can quickly add new data, sort and filter, and adjust column widths on Aha! product and marketing list reports.
