Mural, Miro, and Aha! Whiteboards — how do they compare? Explore which whiteboard tool is right for your team.
Mural vs. Miro — how both stack up to Aha! Whiteboards
Visual collaboration should move ideas forward — not just fill space. But too often, whiteboarding sessions feel messy and directionless. Ideas are scattered, no one knows what to do with them, and nothing really changes. What if the tool itself helped bring structure to your thinking and carried that thinking through every stage of product work?
If your thinking has nowhere to go, it does not matter how good the whiteboard session was.
This is especially true for product teams. Whiteboarding is a core part of how product work gets done — whether you are mapping customer journeys, making architectural decisions, or planning upcoming initiatives. But most whiteboard tools are designed for casual collaboration rather than connected product development.
Whiteboards should support how product teams actually work, and not just how you brainstorm.
Not sure which tool to choose? We recently compared some of the top whiteboard tools on the market. Now, we are diving deeper into three of those options — Mural, Miro, and Aha! Whiteboards — to give you a better look at their core capabilities.
Mural vs. Miro vs. Aha! Whiteboards — which is the best digital whiteboard for you? Let's compare.
All three tools offer the standard collaboration features you would expect: digital canvases, templates, sticky notes. That is table stakes. What matters more is whether the tool helps you turn concepts into real work — like connecting whiteboard diagrams directly to epics and features in your roadmap plans.
So let's take a closer look at Mural vs. Miro and how they stack up against our own Aha! Whiteboards. We will give you our honest take on strengths, trade-offs, and the best use cases for each. Keep on reading or jump ahead to any section:
Comparing 3 top online whiteboard tools
Which whiteboards are really worth it? For product teams, the answer goes beyond the blank canvas. You have to look past surface-level engagement features to find a tool that helps you purposefully move work forward.
For example, some online whiteboards work great for running meetings, but stop short of supporting next steps — their helpfulness diminishing when the session is over. Only certain tools can help you channel whiteboard work directly into your strategic plans and decisions.
The differences become clear as you look closer. But before we dive into the details, let’s start with a high-level comparison. Here is how Mural and Miro stack up to Aha! Whiteboards across key areas like collaboration, diagramming, and strategic planning.
Mural: A streamlined whiteboard for engaging meetings
Overview: Mural is a whiteboard tool that helps you lead structured workshops and brainstorming sessions. It comes with facilitation features that make it easy to engage participants and capture ideas.
Key features:
Flexible canvas with drawing tools and a selection of templates
Facilitation features, including timers and private mode
Built-in communication options, including text chats
Use cases:
Organizing brainstorming and planning sessions
Hosting interactive meetings across teams
Creating simple visual maps of ideas
Strengths:
User-friendly interface and navigation
Geared toward enterprise use, especially for teams using Microsoft
Unique ways to facilitate presentations and workshops
Potential trade-offs:
Limited drawing and diagramming tools
Not as scalable for large teams
Lacks seamless connection between whiteboards and workflows
Integration ecosystem: Connects with common business software such as Microsoft Teams, Slack, and Salesforce, among others
Mural pricing: Offers a limited free tier and paid plans starting at $9.99 per month. Some features (like advanced integrations and administrative controls) come at an extra cost.
What users say: Users note Mural's intuitive interface and collaboration tools for teams. But some say it lacks more sophisticated design and workflow management features compared to Mural's alternatives.
Ideal for: Cross-functional teams that want to collaborate in real time and stay focused during meetings using streamlined visuals and basic planning tools
Miro: A general-purpose option for virtual collaboration
Overview: Miro is a flexible whiteboard platform with a wide variety of templates and integrations. It works well for teams seeking a standard space to collaborate. It is also best for teams that do not need advanced features for specific bodies of work, such as product development.
Key features:
Customizable drawing tools and diagram components
An extensive template library with options for multiple industries
Integrations with popular project management tools
Use cases:
Creating and sharing visual ideas with remote teams
Diagramming workflows for a variety of industries and functions
Collaborating on cross-functional projects
Strengths:
Flexible canvas for free-form collaboration
Adds on to existing tech stacks with a range of integrations
Extensive template library for many types of work
Potential trade-offs:
Large whiteboards can be challenging to organize and navigate
Steeper learning curve due to breadth of features
No advanced product planning or roadmapping capabilities
Integration ecosystem: Connects with numerous tools for task management, communication, and more — but integration options vary by plan
Miro pricing: Offers a limited free tier and paid plans starting at $8 per month. Some features (like advanced diagramming and account controls) come at an extra cost.
What users say: Users appreciate Miro for its versatility. Many like that it is flexible enough for a wide range of use cases, while others find it limited for specific needs like structured planning. Some also say its complex functionality can be overwhelming for new or guest users compared to Miro's alternatives.
Ideal for: Hybrid and remote teams seeking an all-purpose whiteboard platform for visual collaboration
Aha! Whiteboards: The only whiteboard tool designed for product development
Overview: Aha! Whiteboards is the only whiteboard tool that is purpose-built for product development. It offers a visual space for enterprise product teams to map user journeys, align on priorities, create technical diagrams and wireframes, and even build early-stage roadmaps.
Our whiteboard software is designed for product managers, UX designers, engineers, and other product stakeholders who need more than the basics.
What sets Aha! Whiteboards apart?
Powerful tools for visual thinking: Create detailed workflow visuals, diagrams, and wireframes with an array of components and templates for product development.
Seamless stakeholder collaboration: Gather feedback on product ideas right from your whiteboard with flexible options for guest access, sharing, voting, and presenting.
Full integration with roadmapping and planning: Unlike standalone whiteboard tools, concepts in Aha! Whiteboards seamlessly transition into product plans as epics, features, requirements, and more.
Aha! Whiteboards includes everything you need for visual product innovation:
Advanced diagramming and visualization tools for workflows, decision trees, and timelines
100+ expert guided templates for product development and strategic planning
Seamless integration with Aha! Roadmaps to turn whiteboard concepts into structured plans
Collaboration features such as audience voting, timers, and custom templates (available in Aha! Whiteboards Advanced)
An AI assistant to organize ideas and generate wireframes (available in Aha! Whiteboards Advanced)
Strengths:
Go deeper into product concepts. Explore bold ideas in a visual space designed for product development.
Get aligned on work. Collaborate on strategic approaches, early-stage roadmaps, and product priorities with your team.
Seamlessly transition ideas into product plans by connecting discovery to delivery.
Potential trade-offs:
Focused on structured planning; includes fewer features for casual engagement
Provides more value when used with other Aha! tools, like Aha! Roadmaps
Integration ecosystem: Aha! Whiteboards connects with development tools (such as Jira and AzureDevOps) and leading single sign-on providers to ensure smooth stakeholder collaboration.
Pricing information: Try Aha! Whiteboards for free and choose from paid plans starting at $9 per month. See our pricing page for details.
What users say: Customers love how Aha! Whiteboards goes beyond basic visual collaboration to help them be more creative and aligned throughout the product development process. Some also say making whiteboards available in their product development software helped them consolidate tools.
Ideal for: Product teams who want a whiteboard tool for more than meetings and brainstorming. Aha! Whiteboards helps you capture, refine, and deliver innovative product ideas.
Visual collaboration is most valuable when it has a clear impact on your work. The right whiteboard tool will help you connect your creativity to what comes next.
If your product team is still using one-size-fits-all whiteboards, it might be time for a change. A purpose-built whiteboard tool for product development has what you need to get aligned, drive bold product ideas forward, and deliver more of what your customers really want.
See how Aha! Whiteboards helps you define user flows, create mockups, and collaborate on roadmaps. Try our whiteboard software — free for 30 days.
