Positioning vs. Messaging
How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…
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How to Write a Creative Brief
A creative brief is meant to keep the team on-brand, on-message, and on-track. Discover nine things to include in your creative brief.
9 Product Experts Reveal How to Learn Exactly What Customers Want
Can product managers predict the future? When it comes to customers, I often argue that the answer is “yes.” This is because product managers are skilled at anticipating…
The Founder’s Paradox: How to Get People to Tell You What They Really Think When They Are Afraid To
“What do you think?” This can be one of the hardest questions to answer. Especially in an all-company meeting, when the person asking is the founder or CEO. Silence is…
How Product Managers Want to Work With Product Marketers
Tandem bicycles look easy. That is, until you hop on one. Things get tricky fast. Let’s say one rider throws their weight around a corner in the wrong direction at the…
New Marketing Managers — Do These 8 Things in the First 30 Days
Are you a new marketing manager? Check out these suggestions from eight marketing experts on how to show your true value in your first 30 days.
5 Types of Marketers Your Company Needs
Have you ever prepared a meal with a group of people? Each person tends to gravitate towards what they do best. Some folks have impressive knife skills and some love to…
The Product Manager’s Launch Checklist
A successful product launch depends on cross-functional teamwork. Follow these guidelines for creating a product launch checklist that involves each group.
13 Product and Marketing Experts Reveal Their Secrets to a Winning Launch Plan
It was your last great product launch. Maybe you would even call it “brilliant.” I can bet I know why it went so well — all the pieces came together seamlessly. And so…
Product Management Takes Courage
Job descriptions represent an ideal. I have often wondered how people might rewrite the description of their own role — with brutal honesty.
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