How to Measure the Success of an Enterprise Transformation
Enterprise transformations are huge undertakings. Learn how to measure the success of an enterprise transformation with these metrics.
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How to Explain Your Product Management Job (to People Who Do Not Know What Product Management Is)
Career day at the elementary school. Thirty pairs of little eyes stare up at you. Jacob’s mother just finished telling them all about her life as a firefighter. She even…
Busy Is Not a Badge of Honor
A whole lot of “busy.” The person in the grocery store tapping out messages between two cell phones at once. The jogger whose eyes keep darting to the notifications…
How Product Marketers Want to Work With Product Managers
It was a big product launch. This was several years ago when I was on the marketing team at a multinational organization. We had been working hard to build out content…
5 Skills You Need to Lead Enterprise Transformation
Enterprise transformation has been a popular topic on this blog lately. By now, you should be familiar with the framework I have laid out. And you may be wondering how it…
Is There a Squirrel in Your Office?
A squirrel has invaded your office. Yikes. Check out these warning signs that a squirrel is running around your office and learn what you can do.
This Is How You Build a Radically Responsive Product Development Team
“I wish we could work this fast.” This is something our Aha! team hears a lot. It is true that our team works fast — really fast. Faster than any team I have ever worked…
The Founder’s Paradox: How to Always Work and Avoid Burnout
Burned out on burnout. No, that is not a typo. You read it right. Although it can seem like the flames are inescapable. This person is smoldering, that person is about to…
4 Marketing Best Practices for Creating Customer Personas
Everyone loves a good story, right? And if you are a marketer, you are telling meaningful stories every day — whether you realize it or not. The messaging you write, the…
How Product Managers Are Driving Enterprise Transformation
The future of product management. I have written about this before. And I think that change really is here now — we see it happening with our customers at Aha! every day.…
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