Marketing Strategy vs. Marketing Plan — What Is the Difference?
Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of…
Leadership
Set a clear strategy for company and product success so you stay grounded in what you want to achieve. Find practical advice on goal-setting, cross-functional planning, prioritization, and leadership.
Marketing Teams Need Strategy Too
Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This…
The Founder’s Paradox: How to Prioritize What Others Need When Everyone Is Focused on You
Gravity is what holds our world together. It is the force that draws objects together — literally bringing us down to Earth. But the word gravity can also be used to…
2019 Is the Year to Go Boldly
What does it mean if someone calls you bold? It could be that your actions seem courageous. Or that you take risks and have a certain fearlessness to your character. But…
The Hidden Challenges of Agile Marketing (and 7 Solutions)
How many times have you felt the pressure to go faster at work? If you work in marketing, it might feel like this happens all the time. You are continually pushed to make…
Marketing strategy vs. go-to-market strategy
Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a…
The Founder’s Paradox: How to Add Complexity and Avoid It
More customers, more people, more process, more technology — leading to more success. And success leads to financial gains which can be reinvested to grow more customers,…
The Founder’s Paradox: How Do You Respond Instantly When You Are Super Busy?
You are so busy that you are tired. Really tired. Seven-days-a-week, 12-hours-a-day tired. And you still have more to do, more than seems possible for just one person.…
