The Product Roadmap vs. the Release Plan
Product managers are the navigation system of a company. Think about it like GPS. When you enter an address into GPS, you get the final destination — as well as a list of…
Leadership
Set a clear strategy for company and product success so you stay grounded in what you want to achieve. Find practical advice on goal-setting, cross-functional planning, prioritization, and leadership.
The Founder’s Paradox: How to Balance Certainty With Uncertainty
We are living in uncertain times. You could say this has always been true — life is unpredictable and so are we. People are complex. There is confusion and chaos,…
The Founder’s Paradox: How to Stay Focused When Other Opportunities Keep Tempting You
It takes courage to have a single focus. I have been thinking about this a lot lately. Because while it takes chutzpah to set really ambitious goals, that is not where…
Roadmap.com Survey Shows Product Managers Struggle With Strategy and Marketing
Tell me if you can figure out this math problem. In a survey of more than 500 product managers, 81 percent said they owned product strategy as part of their role. And yet…
5 Signs You Lack an Integrated Marketing Plan
Tell me if this sounds familiar. After a strategic planning session, the marketing team agrees on a high-level roadmap for the next quarter. You are excited to get to…
Marketing Strategy vs. Sales Strategy
Marketing strategies define goals and promote brand awareness. Sales strategies focus on converting prospects into customers.
All Marketing Is Now Digital Marketing
When was the last time you got a brochure in the mail that made you want to instantly take action? My guess is not recently. (If ever.) And even if you did get a mailer…
The Founder’s Paradox: How to Know What Decisions to Make and What Should Be Left for Others
We make decisions all the time. Some are small, subtle, you could even say reflexive — grab a coat in case of rain, scoop up the kids’ backpacks rather than waiting for…
