Product vision template
Set your vision for where you want your company or product to be in the future
Use template
About the product vision template
Vision is about the future. It is core to who you are as a company and what you hope to achieve. Your company and product vision form the beginning of your strategy. For example, our vision at Aha! is simple — we aspire for a world of lovable software built by happy teams.
Your vision should feel inspiring and direct — written in plain language. Everyone in the company needs to know and deeply understand it. No matter what role a person has, they should be able to connect their work back to the vision and strategy. This is one of the best ways to bring greater meaning to daily tasks.
Use this whiteboard template to define or evaluate your vision as part of your strategic planning process. Revisit it at least once per year or any time the organization undergoes major shifts.
Best practices
Help everyone understand the larger purpose behind your company and product.
Set your vision Write a concise vision statement that establishes your larger purpose. Consider that vision should be enduring — even as market conditions and product direction may change.
Provide essential context Include a high-level view of your opportunities as a company, how you are going to pursue them, and any challenges you will need to overcome. Documenting these details in one view clarifies an approach for the team to rally around.
Connect your everyday work Share your vision with the broader team — so it becomes a cornerstone for everything you do. This helps everyone understand the strategic importance of their work and make informed decisions about what is a priority and what is not.
Reevaluate periodically Revisit your vision every year or so — or any time the organization is undergoing a major transformation. You want to make sure it still aligns with who you are as a company and why you exist.
FAQs about the product vision template
Why does product vision matter?
Vision sets the boundary between possibility and distraction. It shapes the bets you make and the priorities you defend. Without it, strategy unravels — and roadmaps become a to-do list. A clear vision gives the team a reason to care and a way to know when you are veering off course.
What makes a product vision statement effective?
The best vision statements are short, specific, and slightly ambitious. They say something real — not just vague aspirations. They capture who you serve, what you want to achieve, and why it matters. You will know it is working when people start using the language in everyday conversations.
What is the product manager's role in shaping vision?
You are not only a contributor, but also a translator. Product managers help test and evolve vision based on what customers actually need. You pressure-test ideas, spot contradictions, and make sure the vision stays connected to the work being done. This is a core part of product leadership.
Is this template free to use?
Yes. To use this product vision template, sign up for a free 30-day trial of Aha! Whiteboards. (You can also try this template in Aha! Roadmaps if you need a complete product management solution.) Easily customize the template to suit your needs, then share it with as many people as you want (for free) to streamline collaboration.
