Bootstrap Movement

Bootstrapping is a mindset centered around creating value over valuation. We write about it often on the blog, and we even started the Bootstrap Movement at www.bootstrap.company.

Collection17 articles
6 bootstrapped lessons learned on the way to $100 million
January 9, 2023
6 bootstrapped lessons learned on the way to $100 million

Aha! is now well past $100 million in annual recurring revenue. The core learnings of being a bootstrapped company powered our exceptional growth — any company founder or…

Bootstrapping Is Hard — But Still Easier Than Venture Capital
November 28, 2022
Bootstrapping Is Hard — But Still Easier Than Venture Capital

Autonomy is strength. Profit is freedom. Software companies in particular do not need an extraordinary amount of capital to get started. Choosing to bootstrap and grow…

"We Grew Too Fast" Is Not a Valid Excuse For Layoffs
November 7, 2022
"We Grew Too Fast" Is Not a Valid Excuse For Layoffs

Growth-at-all-costs thinking is pernicious. And the temptation is not reserved for startups. As an organization grows and becomes established, it takes continued strength…

10 Pros and Cons of Bootstrapping
May 23, 2022
10 Pros and Cons of Bootstrapping

Bootstrapping is more than how a business is funded. It is a mindset. But it is not for everyone. There are real pros and cons to being bootstrapped — you work hard, you…

Bootstrap or Raise VC Money? 9 Questions to Ask
April 25, 2022
Bootstrap or Raise VC Money? 9 Questions to Ask

Raising money is not necessarily a logical first step for a startup. Bootstrapping is often a better way forward for the majority of seed-stage companies. Founders can…

Did Everyone Deserve a 10 Percent Raise?
March 22, 2022
Did Everyone Deserve a 10 Percent Raise?

One way that we celebrate the Aha! team’s performance is through profit-sharing twice a year. Because we are a 100 percent bootstrapped software company, we can reward…

6 surprising benefits of being bootstrapped
March 14, 2022
6 surprising benefits of being bootstrapped

Bootstrapped companies typically have less waste and overhead. The benefits of bootstrapping also include greater depth of knowledge, less distractions, more creative…

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