Capture
Conduct customer research
Enhance your product discovery process with qualitative and quantitative approaches
Take control of feedback
Use ideas portals to identify the most pressing customer challenges. Then, create a research plan to go deeper. Define what you want to learn, which customer segments to engage, and the right research methods to get the learnings you need.
Run quantitative surveys
Reinforce your qualitative research. Launch feedback polls to collect data from large groups of users about what they need most or which design they prefer. This helps you validate your assumptions before you start developing new capabilities.
Gather ideas in-app
Find out what customers think while they are actually using your product. Initiate an open dialogue about a specific feature or area of your application. This feedback approach is perfect for gathering insights during beta testing or after a launch — so you can iteratively improve the functionality.
Develop greater empathy
Engage in meaningful conversation with your customers. Set up interviews and online focus groups so you can ask questions and discern the "why" behind their requests. Summarize your observations in a shared space so the entire team can use them to inform potential solutions.
Top capabilities for conducting customer research
Organize research | Capture customer research in a central place and link it directly to product features | |
Run focus groups | Invite people who voted or commented on an idea in your portal to a live empathy session | |
Ask your customers | Launch feedback polls to quickly gather input on specific product decisions or features | |
Engage users | Start a community discussion while customers are using your product to interact in real time | |
Brainstorm solutions | Use built-in whiteboards to ideate and explore the best way to solve customer problems | |
Ready to get started?
Try Aha! Ideas now as a standalone tool or as a seamlessly integrated part of Aha! Roadmaps. Our product experts — who are all former product managers — would love to show you the possibilities.
