An example persona in Aha! Roadmaps
A fresh new look for personas
Who are we building for? This is a fundamental question for product teams. Everyone on the team needs to know the answer so they can deliver the right solution to the right customer segment.
Share what you know about your ideal customers using personas — now with a fresh look that improves readability and offers a streamlined editing experience.
Today's update helps you clarify your customer profiles. Personas in Aha! Roadmaps give you a central place to define audience segments. You can use them to paint a picture of customer goals, preferences, and challenges — so the product team clearly understands your target audience. Then, connect work (like initiatives and features) back to the persona it serves for a sight line into the impact you are delivering. Better still, you can also create reports to drill into progress and plans for each persona.
Today's improvements make personas even more lovable. The first thing you will notice is a bold new look that is easier to absorb. Larger font sizes and increased contrast improve readability. And a featured quote field brings your customer's voice to the forefront. Plus, inline editing makes it a joy to draft the details.
Existing personas in Aha! Roadmaps have been automatically updated. (Note that the new quote field is hidden by default, and you might need to adjust images within the layout.)
Below, we have an example card within our Strategic personas. We entered a name and profile photo to help drive personalization and connection. And we included what we know about Mateo's background, motivations, pain points, and more. Finally, we added a featured quote to summarize Mateo's core need.
Use the AI writing assistant to quickly draft persona descriptions using the key points you want to include.
Improve the team's understanding of your customers by documenting and sharing personas.
Customer empathy is central to successful product development. With these updates to personas in Aha! Roadmaps, you can more easily share customer knowledge to keep the team aligned and inspired. Who are you building for today?
Start a free trial of Aha! Roadmaps
Aha! Roadmaps is the best way to set strategy, prioritize features, and share visual plans. It also includes everything in Aha! Ideas Essentials, Aha! Whiteboards Essentials, and Aha! Knowledge Essentials to provide a complete product management solution. Sign up for a free 30-day trial or join a live demo to see why more than 1 million product builders trust our software to build lovable products and be happy doing it.
