From our CEO

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection884 articles
The One Skill Most Product Managers Ignore
June 17, 2019
The One Skill Most Product Managers Ignore

Writer. Actor. Poet. These roles are universally thought of as creative. But what if I told you that “product manager” should be on the same list? You might not agree at…

How to Create an Integrated Marketing Roadmap
June 11, 2019
How to Create an Integrated Marketing Roadmap

Personas. Buyer journey. Omni-channel strategy. If you work in marketing, you have likely heard these buzzwords in the last few years. And you most definitely sat through…

The Founder’s Paradox: How to Work on Vacation and Still Have Fun
June 10, 2019
The Founder’s Paradox: How to Work on Vacation and Still Have Fun

The idea of a “vacation” has always somewhat bothered me. Not because I do not like to travel. (I love exploring new places. I am actually writing this post while in the…

How 100 remote workers connect every week
June 6, 2019
How 100 remote workers connect every week

Aha! is a fully remote company. Learn how staying committed to our weekly video gatherings keeps our remote team connected and focused.

The Marketing Roadmap vs. the Program Plan
June 4, 2019
The Marketing Roadmap vs. the Program Plan

The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then…

3 Signs Your Teammate Will Claim Your Work
May 28, 2019
3 Signs Your Teammate Will Claim Your Work

I bet you will recognize this person. Let’s call them Cary. You know, the one who lurks at the corner of every project. Cary claims the team’s work as their own, without…

The Product Roadmap vs. the Marketing Roadmap
May 21, 2019
The Product Roadmap vs. the Marketing Roadmap

Are product roadmaps and marketing roadmaps the same? Follow this breakdown to learn the differences between product roadmaps and marketing roadmaps.

Go Ahead — Beat Yourself Up
May 20, 2019
Go Ahead — Beat Yourself Up

“Do not beat yourself up.” I am sure you have heard this before. It is a well-intentioned remark meant to soothe the sting of failure. There is some truth to being gentle…

The Product Roadmap vs. the Release Plan
May 13, 2019
The Product Roadmap vs. the Release Plan

Product managers are the navigation system of a company. Think about it like GPS. When you enter an address into GPS, you get the final destination — as well as a list of…

The Founder’s Paradox: How to Balance Certainty With Uncertainty
May 7, 2019
The Founder’s Paradox: How to Balance Certainty With Uncertainty

We are living in uncertain times. You could say this has always been true — life is unpredictable and so are we. People are complex. There is confusion and chaos,…

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