5 Signs Your Marketing Team Needs a Roadmap
Increase conversions. Decrease acquisition cost. This is the constant push-pull for marketing teams. How do you grow the number of people who engage with your ads, while…
From our CEO
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
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Why You Should Never Say That You Need More Time
“If only I had more hours in the day.” I bet you have wished for just this — maybe a few hours to finish up a task or 5 more minutes to proofread an email. Tempting,…
7 Tips for Remote Marketing Managers
What does it take to be a great marketing manager? A strategic mindset. Understanding of the market and the customer. Creativity, yes that too. But there is something…
The Founder’s Paradox: How to Know When to Change Course and When To Keep Going
I love the adventure of travel. I am always looking to see and learn something new about a place and the people who live there. Right now, I am writing this from Italy…
How to Create a Digital Advertising Roadmap
Grab some candles and put on your party hat. There is a birthday to celebrate. The banner ad turns 25 this year — the first online ad went live on hotwired.com in 1994.…
Why This Company Never Asks the Same Interview Question Twice
I have a few questions for you. “Can you tell me about yourself? What are your strengths and weaknesses? Why are you interested in our company?” If you are interviewing…
Mentors Are Going Extinct — But We Need Them More Than Ever
Real mentors are hard to find — but we need expert guidance now more than ever in today’s uncertain world. Learn how to lead by example.
How to Build an Agile Content Marketing Roadmap
An agile roadmap could be the tool your content marketing team needs. Follow these guidelines on how to build an agile content marketing roadmap.
The Founder’s Paradox: The Real Value of Venture Capital
The promises come every day. Some delivered straight to my email, some via LinkedIn messages, some through friends of friends of friends. I will admit — the promises are…
6 Steps to Develop a Super Go-to-Market Roadmap
All product marketing managers are superheroes. Trust your planning superpowers and follow these six steps for a great go-to-market roadmap.
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