The 5 Best Roadmaps for Product Marketing Managers
Being a product marketing manager is not easy. I know this because I was one early in my career. It is hard and important work. You need to communicate the value of the…
From our CEO
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
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The Product Manager vs. the Product Marketing Manager
Companies are most successful when product managers and product marketing managers have a strong working relationship. Find out the key differences between these 2 roles.
The Founder’s Paradox: How Do You Grow Really Fast Without Losing Your Soul
It is a paradox every company founder wants to have — growing super fast without losing who you are and what makes the team special.
Go Inside the Aha! Offices (the Perks May Surprise You)
Welcome to the office of your dreams. Here you will find your favorite snacks, cozy spots for your pets, and gear to play all the sports you love. Everything is expressly…
5 Signs Your Marketing Team Needs a Roadmap
Increase conversions. Decrease acquisition cost. This is the constant push-pull for marketing teams. How do you grow the number of people who engage with your ads, while…
Why You Should Never Say That You Need More Time
“If only I had more hours in the day.” I bet you have wished for just this — maybe a few hours to finish up a task or 5 more minutes to proofread an email. Tempting,…
7 Tips for Remote Marketing Managers
What does it take to be a great marketing manager? A strategic mindset. Understanding of the market and the customer. Creativity, yes that too. But there is something…
The Founder’s Paradox: How to Know When to Change Course and When To Keep Going
I love the adventure of travel. I am always looking to see and learn something new about a place and the people who live there. Right now, I am writing this from Italy…
How to Create a Digital Advertising Roadmap
Grab some candles and put on your party hat. There is a birthday to celebrate. The banner ad turns 25 this year — the first online ad went live on hotwired.com in 1994.…
Why This Company Never Asks the Same Interview Question Twice
I have a few questions for you. “Can you tell me about yourself? What are your strengths and weaknesses? Why are you interested in our company?” If you are interviewing…
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