Marketing strategy vs. go-to-market strategy
Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a…
From our CEO
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
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How Our Company Saves $1,200,000 a Year and Pays Profit Sharing Instead
Profit sharing is not common in most privately held tech companies. Why? Well, it is pretty simple. For starters, most of these companies are not making any profit. (It…
Product Management Takes Courage
Job descriptions represent an ideal. I have often wondered how people might rewrite the description of their own role — with brutal honesty.
Get Hired at Aha! — And Then Expect This
The first day of work can feel a lot like the first day of school. You are filled with excitement — ready to take on a new challenge and meet new people. But if you are…
The VP of Product vs. the VP of Marketing
Powerful people do not work well together. At least, that is what one study suggests. Researchers concluded that when working in a group, powerful people underperform and…
LinkedIn Names Aha! #2 on 2018 Top Voices List
It has been another terrific year at Aha! — I am grateful. Grateful for our team’s growth and that our product is solving a very real problem for more than 600,000…
How Our Entirely Remote Team Shares Gratitude Every Day
When is the last time you expressed gratitude to a co-worker? I am not talking about a quick “thanks” in an email. I am talking about taking a moment to tell them why you…
Aha! Is Recognized as One of Deloitte’s Technology Fast 500
2018 has been tremendous for the Aha! team. We started the company in 2013 and now have nearly 100 teammates. It is awe-inspiring to look back on our extraordinary…
The Real Value of a Product Marketing Manager
I wrote a post about the real value of a product manager last year. The love was not surprising — I have always had a special place in my heart for product managers.…
The Founder’s Paradox: How to Add Complexity and Avoid It
More customers, more people, more process, more technology — leading to more success. And success leads to financial gains which can be reinvested to grow more customers,…
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