Why Is Everyone Talking About Product-Led Growth?
Product-led growth (PLG) is a strategy that relies on product usage and no customer friction as the main way to acquire, engage, and retain customers. PLG is the…
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
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6 ways our remote team reconnected after 2.5 years apart
After more than two years apart, the Aha! team reunited in person for a company retreat. Our goal for the week was connection — here is how we achieved that.
What to do when layoffs hit your tech company
The current round of tech layoffs are incredibly painful to watch and even worse to experience — but this is also an opportunity to reach for something better. Learn how…
How To Be Transparent and Withhold Information
The larger a company grows, the more leaders have to think about how and what they say. Too much transparency can create confusion. Too little transparency can create…
7 Tips For Reviewing Every Customer Idea — In 24 Hours
Learn how the Aha! team responds to every single idea from customers — using automation, our product value scorecard, and thoughtful customer communication. Try these…
Join Aha! as a Product Success Associate — Apply Now
Learn about the Aha! Product Success Associate Program. Apply now to a full-time role and grow your career at a very different type of high-growth SaaS company.
Simplicity vs. Complexity in Product Development
In our quest to create exceptional customer experiences, we can end up over-engineering products. This is because our brains instinctively view complex solutions as…
Why Do We Tolerate Mediocre Work?
Discover how to do better work and contribute to an environment where excellence thrives.
From whiteboards to your roadmap: The missing link
Product success hinges on the ability to gain unique customer insights, articulate raw concepts, and convert those early ideas into actionable roadmaps. These guiding…
10 Pros and Cons of Bootstrapping
Bootstrapping is more than how a business is funded. It is a mindset. But it is not for everyone. There are real pros and cons to being bootstrapped — you work hard, you…
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