Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
“Toot toot!” This has become a sort of virtual celebratory air horn sound at Aha! — it started with one teammate and has spread. Being a remote-first company, it is a…
A marketing plan and launch plan each have a distinct use. Learn how the purpose, initiatives, audience, and timeline compare for both types of plans.
Dozens of support articles. 58 marketing activities completed. And hundreds of screenshots. This is just a sampling of the work that went into the launch of Aha! for…
You need a marketing plan that ties marketing and business goals to the work that needs to be accomplished. Here are seven key things to include in your marketing plan.
Tell me if this sounds familiar. Your colleague makes a trivial mistake. Maybe it is a financial typo in a presentation or they did not speak up when they had questions…
When was the last time you got a brochure in the mail that made you want to instantly take action? My guess is not recently. (If ever.) And even if you did get a mailer…
We make decisions all the time. Some are small, subtle, you could even say reflexive — grab a coat in case of rain, scoop up the kids’ backpacks rather than waiting for…
Digital marketing teams deliver important messages that lead to action and drive business growth. Here are five ways to grow your strategic thinking as a digital…
I once watched someone fall asleep in a meeting. It was early in my career and I was sitting in a quarterly business review. The organizer had scheduled one hour — but…
Few actions spark real disgust at work. But I can think of one that never fails to cause a personal fury. It is when someone takes another person’s idea and presents it…
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