Aha! updates

We are a very different type of software company. Discover our newest product enhancements and explore behind-the-scenes company stories.

Just Launched! — Enhanced Aha! for Marketing Integration With Google Analytics
February 13, 2019
Just Launched! — Enhanced Aha! for Marketing Integration With Google Analytics

Great marketing requires strategic direction, coordinated schedules, and measurable results. But choosing which activities to pursue can be confusing when you have so…

My Name Is Michel Billard — This Is Why I Joined Aha!
February 8, 2019
My Name Is Michel Billard — This Is Why I Joined Aha!

It is amazing what you can do with a couple lines of code. I learned this as a teenager when I started playing around with basic HTML on our family computer. I must have…

Just Launched! — Set Budgets and Track the ROI of Your Roadmap Investments
February 6, 2019
Just Launched! — Set Budgets and Track the ROI of Your Roadmap Investments

You love to build and market products. Do you also love setting budgets, tracking investments, and projecting use and revenue? Maybe, maybe not. But this is part of the…

My Name Is Monica Jacob — This Is Why I Joined Aha!
February 1, 2019
My Name Is Monica Jacob — This Is Why I Joined Aha!

I got the “gift of gab” from my Cuban-Italian family. I was a chatty kid who loved to scribble down my thoughts. Words helped me stand out. Most notably in first grade,…

Just Launched! — Enhanced Calendar to Visualize Activities
January 30, 2019
Just Launched! — Enhanced Calendar to Visualize Activities

Read about an enhancement to the Aha! marketing calendar view. You can now configure an expanded or collapsed card view and toggle between the two.

Aha! Launches Visual Marketing Planning Software
January 22, 2019
Aha! Launches Visual Marketing Planning Software

It takes courage to attempt what has not been done before. In 2013, we set out to fundamentally change how companies innovate and build products. We wanted to help teams…

Just Launched! — 5 Templates to Capture Data on Customers, Markets, Opportunities, Partners, and Releases
January 9, 2019
Just Launched! — 5 Templates to Capture Data on Customers, Markets, Opportunities, Partners, and Releases

Product managers love data. And with more than 200 default fields and unlimited custom fields, you can use Aha! to capture and report on all things product. But we know…

My Name Is Shawn Zenz — This Is Why I Joined Aha!
January 4, 2019
My Name Is Shawn Zenz — This Is Why I Joined Aha!

You could say I grew up in the middle of nowhere. (“Nowhere” is an hour outside of Toronto, to be exact.) The remote location lacked the amenities of a big city, but we…