The Founder’s Paradox: How Do You Throw Credit When the Big Idea Was Yours?
Few actions spark real disgust at work. But I can think of one that never fails to cause a personal fury. It is when someone takes another person’s idea and presents it…
From our CEO
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
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Hey Marketing: Watch Out, Here Comes the Sales Storm
Do you hear that rumbling sound? There is a storm coming — a big one. The air is growing thick and the thunder clatter is getting louder. The boom is echoing across your…
Positioning vs. Messaging
How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…
How to Write a Creative Brief
A creative brief is meant to keep the team on-brand, on-message, and on-track. Discover nine things to include in your creative brief.
What every remote worker should do within the first 30 days
Your first day on a remote team. We wrote about this topic a couple of years ago and I recently started rethinking why we focused on just one day. Not because the advice…
Marketing Strategy vs. Marketing Plan — What Is the Difference?
Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of…
The Founder’s Paradox: How to Get People to Tell You What They Really Think When They Are Afraid To
“What do you think?” This can be one of the hardest questions to answer. Especially in an all-company meeting, when the person asking is the founder or CEO. Silence is…
New Marketing Managers — Do These 8 Things in the First 30 Days
Are you a new marketing manager? Check out these suggestions from eight marketing experts on how to show your true value in your first 30 days.
Marketing Teams Need Strategy Too
Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This…
Aha! Launches Visual Marketing Planning Software
It takes courage to attempt what has not been done before. In 2013, we set out to fundamentally change how companies innovate and build products. We wanted to help teams…
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