Guide for product managers
Expert advice for building lovable products
Approaches table
Evaluate the pros and cons of different approaches
Competitive analysis
See how your product stacks up against competitors
Customer empathy map
Gain insights into customer perspectives, needs, and feelings
Customer interview
Record insights and identify common themes in customer interviews
Customer journey map
Sketch the entire customer journey and build more lovable experiences
Customer research plan
Clarify research goals, identify customer segments, and choose your methods
Opportunity canvas
Identify potential opportunities for new products, features, or improvements
Personas
Distill the most important attributes of the people who buy and use your product
PESTLE analysis
Evaluate the macro-environmental factors that can impact your business or product
Problem framing
Clearly define and understand a problem you aim to solve
Product comparison chart
Compare products or services side by side
Pros and cons
Evaluate the advantages and disadvantages of any approach — for improved clarity and decision-making
SWOT analysis
Identify internal and external factors that could impact the success of your business or product
Target audience
Identify audience segments so you can tailor marketing approaches that will resonate
Get advice from product experts
Our Product Success team is staffed with product managers who love to work with customers. We respond within two hours and would be happy to demo what the software can do.
