Live product event
Our newest product — Aha! Discovery
April 3, 2025 | 10:00 AM PT
Jump-start your product research
Stop guessing what to build. See how Aha! Discovery helps you centralize customer interviews, analyze insights, and make user-driven decisions. You can finally answer the question, "Why should we build that?" with, "Because customers told me directly that they need it."
Aha! co-founder and CEO Brian de Haaff will share why product discovery and customer interviews are more critical than ever. Then, product lead James Harris will walk you through a demo and show you how to:
Centralize customer research
Upload meeting recordings and transcripts
Uncover key insights with AI
Connect quotes and learnings to your roadmap
This will be the first public demo of Aha! Discovery. There are limited spots available — so register now (and bring your UX and research teammates).
About the hosts
Brian de Haaff
Co-founder and CEO
Brian seeks business and wilderness adventure. He is the co-founder and CEO of Aha! — the world’s #1 product development software — and the author of the bestseller Lovability and The Startup Adventure newsletter. Brian writes and speaks about product and company growth and the journey of pursuing a meaningful life.
James Harris
Director of strategic success
James is dedicated to helping product teams drive growth and maximize adoption through better product discovery. As the Director of Strategic Success at Aha! — the world's #1 product development software — he brings deep product strategy and innovation experience. James previously led product efforts at a major global consulting firm, shaping impactful solutions for diverse industries.