From our CEO

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection888 articles
Product Manager: Don’t Be a Data Fool
May 12, 2017
Product Manager: Don’t Be a Data Fool

Do not get caught in a data trap — data alone will not delight your customers. Learn 3 ways to break out of the trap and back into customers’ hearts.

These Honest People Are Not Impediments to Profit
May 10, 2017
These Honest People Are Not Impediments to Profit

Have you seen the real “real” news? A few well-known companies are behaving badly. They made some money in the short-term and felt like long-term winners. People were…

Why This CEO Says “No” to Venture Capital
May 9, 2017
Why This CEO Says “No” to Venture Capital

Can you really build a profitable business without venture capital? Find out why Aha! said no to venture capital and what we have gained from bootstrapping.

Only Obsessive Egomaniacs Create Tech Breakthroughs
May 4, 2017
Only Obsessive Egomaniacs Create Tech Breakthroughs

I once worked for a CEO who thought he was the next Larry Ellison. He was an early Oracle employee but did not go so far as owning a yacht or racing team. What he did do…

Product Managers: You Are What You Build
May 1, 2017
Product Managers: You Are What You Build

If you are like me, the following has happened to you. And if you are lucky, it has only happened once. But that is unlikely.

The 3 Signs of Product Love
April 28, 2017
The 3 Signs of Product Love

Do you believe in love at first sight? Some people quickly answer this question with “yes.” But ask if they can pinpoint the very moment their affections blossomed and…

7 Components of Your Complete Product Experience
April 27, 2017
7 Components of Your Complete Product Experience

“What is your product, really?” If you work for a technology company, you might think of it as the item you directly sell, the software that you ship, or the basic…

The 10 building blocks of lovability
April 26, 2017
The 10 building blocks of lovability

Rave reviews are unusual. For good reason. This kind of adulation is only reserved for the truly outstanding. Even artists who refine their craft for years may not be…

How Product Managers Should Not Build a Product
April 25, 2017
How Product Managers Should Not Build a Product

You want to build something great. We all do. And we hope that customers will love our products as much as we do. But too many people cut corners simply because it takes…

Just Launched! — Lovability the Book
April 24, 2017
Just Launched! — Lovability the Book

I hope that you do not hold it against me. But I love my job. And I think you should too. This is why I spent the last year writing words of happiness — words of love. I…

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