From our CEO

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection888 articles
Is your boss wasting your potential?
January 22, 2024
Is your boss wasting your potential?

How to overcome feeling inadequate or ineffectual at work: 1. Speak up. 2. Reframe success. 3. Find your people. 4. Stay ready. 5. Practice patience.

Do what VCs say you should not
January 8, 2024
Do what VCs say you should not

Venture capital is so intertwined with new software startups that we forget how many of the best-known and most successful businesses started out bootstrapped. Founders…

16 top stories on the Aha! blog this year
December 20, 2023
16 top stories on the Aha! blog this year

Career growth, product success, and strong values — these are the themes that resonated most with Aha! blog readers in 2023. Here are 16 of the most popular stories.

Should I do another live event?
December 18, 2023
Should I do another live event?

More than 40,000 people subscribed to The Startup Adventure newsletter after Aha! co-founder and CEO Brian de Haaff's first edition in January 2023. One year and nearing…

Do startups really need vice presidents?
November 29, 2023
Do startups really need vice presidents?

Many startup advisors and VC investors suggest that hiring executives roles super early, such as vice presidents, is necessary to help "scale" a high-growth SaaS…

Introducing a fresh new look for Aha!
November 27, 2023
Introducing a fresh new look for Aha!

The Aha! website's brand new look brings to life how our software helps product managers build what customers love. An updated color, fresh design palette, and new font…

Does stakeholder alignment really matter?
November 6, 2023
Does stakeholder alignment really matter?

Stakeholder alignment is like a form of diplomacy. Here are best practices for product managers: internalize business needs, share your strategic roadmap, and build the…

Does your life roadmap matter when the world is bleak?
October 25, 2023
Does your life roadmap matter when the world is bleak?

Every successful company has a roadmap. So why not people too? There are 4 steps to creating a life roadmap: Discover your “why," decide your “when,” document your…

Goodbye to Twitter (for now)
September 27, 2023
Goodbye to Twitter (for now)

The promotion of hate normalizes it and leads to more hate. This is why Aha! can no longer support or engage with X, the social platform formerly known as Twitter. We…

Why I am still burned out on burnout
September 25, 2023
Why I am still burned out on burnout

Most new companies and new products fail. You have to believe deeply in your vision of the future — that what it is you are working towards is meaningful enough to…

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