From our CEO

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection884 articles
6 Characteristics of the Best Bootstrapped Businesses
July 19, 2022
6 Characteristics of the Best Bootstrapped Businesses

Founding and running a startup takes courage and conviction. Bootstrapping is a mindset that can also serve as an operating model for sustainable growth. These are the…

Why Is Everyone Talking About Product-Led Growth?
July 11, 2022
Why Is Everyone Talking About Product-Led Growth?

Product-led growth (PLG) is a strategy that relies on product usage and no customer friction as the main way to acquire, engage, and retain customers. PLG is the…

6 ways our remote team reconnected after 2.5 years apart
June 30, 2022
6 ways our remote team reconnected after 2.5 years apart

After more than two years apart, the Aha! team reunited in person for a company retreat. Our goal for the week was connection — here is how we achieved that.

What to do when layoffs hit your tech company
June 28, 2022
What to do when layoffs hit your tech company

The current round of tech layoffs are incredibly painful to watch and even worse to experience — but this is also an opportunity to reach for something better. Learn how…

How To Be Transparent and Withhold Information
June 27, 2022
How To Be Transparent and Withhold Information

The larger a company grows, the more leaders have to think about how and what they say. Too much transparency can create confusion. Too little transparency can create…

7 Tips For Reviewing Every Customer Idea — In 24 Hours
June 23, 2022
7 Tips For Reviewing Every Customer Idea — In 24 Hours

Learn how the Aha! team responds to every single idea from customers — using automation, our product value scorecard, and thoughtful customer communication. Try these…

Join Aha! as a Product Success Associate — Apply Now
June 21, 2022
Join Aha! as a Product Success Associate — Apply Now

Learn about the Aha! Product Success Associate Program. Apply now to a full-time role and grow your career at a very different type of high-growth SaaS company.

Simplicity vs. Complexity in Product Development
June 6, 2022
Simplicity vs. Complexity in Product Development

In our quest to create exceptional customer experiences, we can end up over-engineering products. This is because our brains instinctively view complex solutions as…

Why Do We Tolerate Mediocre Work?
June 3, 2022
Why Do We Tolerate Mediocre Work?

Discover how to do better work and contribute to an environment where excellence thrives.

From whiteboards to your roadmap: The missing link
May 31, 2022
From whiteboards to your roadmap: The missing link

Product success hinges on the ability to gain unique customer insights, articulate raw concepts, and convert those early ideas into actionable roadmaps. These guiding…

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