Product Strategy vs. Go-to-Market Strategy
Have you heard of cognitive dissonance theory? In psychology, it refers to the tension that results when you attempt to hold two contradictory ideas at the same time. We…
Versus
One of these things is not like the other. Learn the differences between core product management roles and key concepts.
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Strategic roadmaps: Vision vs. strategy vs. roadmap
Roadmaps are beautiful. But a roadmap is still just a visualization. Learn why you need to have a vision and strategy behind the plan.
Product manager vs. product owner vs. project manager
Product managers define the “what,” product owners the “how,” and project managers the “when.” Explore these nuanced product roles.
The Product Manager vs. the CEO vs. the CTO
Do you like tennis? If you like watching it live, you know that it is best to sit behind one of the players. Because if you are at mid-court, you may get dizzy snapping…
Remote Team Meetings vs. Office Team Meetings
“What do you mean you saw your co-workers? You work at home.” A friend who works for the county court system once asked me this with a look of confusion on his face. He…
Product Strategy vs. Marketing Strategy
“But why?” You have probably heard this question countless times if you are a parent. Children have a seemingly insatiable curiosity to learn the reasons and causes for…
The Product Manager vs. the Product Marketing Manager
Companies are most successful when product managers and product marketing managers have a strong working relationship. Find out the key differences between these 2 roles.
The Marketing Roadmap vs. the Program Plan
The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then…
The Product Roadmap vs. the Marketing Roadmap
Are product roadmaps and marketing roadmaps the same? Follow this breakdown to learn the differences between product roadmaps and marketing roadmaps.
The Product Roadmap vs. the Release Plan
Product managers are the navigation system of a company. Think about it like GPS. When you enter an address into GPS, you get the final destination — as well as a list of…
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