11 Surprising Books Every Marketer Should Read
I always have a stack of “to-read” books on my nightstand. Recently, I finished a biography of Sam Walton, the founder of Walmart. No matter what you think of the company…
Career success
You deserve to be happy at work. Let us help by providing tips on everything from resumes and feedback to interviewing for the perfect job.
This Is Why Brilliant Marketing Teams Never Lie
What would an ideal world look like to you? Your answer might be slightly different than mine, but I believe most of us would include some fundamentals — integrity,…
Stop Being so Fixated on Your Next Job Title
Have you ever quit a job because you did not get the promotion or title change that you wanted? I considered doing so myself in the past and know a few people who…
The Founder’s Paradox: How Do You Celebrate the Now When Your Job Is About the Future?
“Toot toot!” This has become a sort of virtual celebratory air horn sound at Aha! — it started with one teammate and has spread. Being a remote-first company, it is a…
The Marketing Plan vs. The Launch Plan
A marketing plan and launch plan each have a distinct use. Learn how the purpose, initiatives, audience, and timeline compare for both types of plans.
The 7 Things That Belong in Every Marketing Plan
You need a marketing plan that ties marketing and business goals to the work that needs to be accomplished. Here are seven key things to include in your marketing plan.
Stop Making Excuses at Work — Do This Instead
Tell me if this sounds familiar. Your colleague makes a trivial mistake. Maybe it is a financial typo in a presentation or they did not speak up when they had questions…
How Many Meetings a Day Is Too Many?
I once watched someone fall asleep in a meeting. It was early in my career and I was sitting in a quarterly business review. The organizer had scheduled one hour — but…
