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“Toot toot!” This has become a sort of virtual celebratory air horn sound at Aha! — it started with one teammate and has spread. Being a remote-first company, it is a…
A marketing plan and launch plan each have a distinct use. Learn how the purpose, initiatives, audience, and timeline compare for both types of plans.
You need a marketing plan that ties marketing and business goals to the work that needs to be accomplished. Here are seven key things to include in your marketing plan.
Tell me if this sounds familiar. Your colleague makes a trivial mistake. Maybe it is a financial typo in a presentation or they did not speak up when they had questions…
I once watched someone fall asleep in a meeting. It was early in my career and I was sitting in a quarterly business review. The organizer had scheduled one hour — but…
Do you hear that rumbling sound? There is a storm coming — a big one. The air is growing thick and the thunder clatter is getting louder. The boom is echoing across your…
How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…
A creative brief is meant to keep the team on-brand, on-message, and on-track. Discover nine things to include in your creative brief.
