About the OKRs template
Goals are crucial for a winning business and product strategy. Without them, product teams struggle to identify the most important work and make meaningful progress.
Use this OKRs template to lay out exactly what you want to accomplish — so you can then create a well-defined roadmap to get there. The idea is to plan what you will achieve (objectives) alongside your measurements for success (key results). As you set OKRs, make sure each is specific, measurable, and time-bound. When work gets underway, give each key result a score from 0.0 to 1.0 to track your performance and assess overall progress against the overarching objective.
Ideally, your OKRs will cascade throughout the organization. This ensures that business, team, and individual objectives align — so that everyone is working towards the same goals.
Best practices
Establish OKRs at each level of your organization to keep everyone focused on what matters most.
1. Define your objectives Start by identifying the high-level objectives or outcomes you want to achieve. Each objective should be inspiring, ambitious, and provide clear direction for what you want to accomplish within the given time frame.
2. Set key results Aim for 3-5 key results per objective. Each one should be quantifiable and reflect the desired outcome — so you can prioritize the work that needs to get done and determine success.
3. Measure progress Regularly review your performance against the key results. Capture specific metrics to see if your objectives are on track and adjust the progress bar to reflect how you are doing overall.
4. Foster transparency Share your OKRs with leadership, teams, and individuals. Hold regular check-ins and progress updates to keep everyone focused and accountable.
- What is a business model?
- What is customer experience?
- What is the Complete Product Experience (CPE)?
- What is a customer journey map?
- What is product-led growth?
- What are the types of business transformation?
- What is enterprise transformation?
- What is digital transformation?
- What is the role of product management in enterprise transformation?
- What is a Minimum Viable Product (MVP)?
- What is a Minimum Lovable Product (MLP)?
- What is product vision?
- How to set product strategy
- What is product-market fit?
- What is product differentiation?
- How to position your product
- How to price your product
- What are product goals and initiatives?
- How to set product goals
- How to set product initiatives
- What is product value?
- What is value-based product development?
- 10Ps marketing matrix
- 2x2 prioritization matrix
- 5 Whys
- Business model
- Customer journey map
- Decision log
- Decision tree
- Fit gap analysis
- Gap analysis
- Kano model
- Lean canvas
- Marketing strategy
- MoSCoW model
- OKRs
- Opportunity canvas
- Porter's 5 forces
- Pricing and packaging research
- Pricing plan chart
- Pricing strategies (Kotler)
- Product positioning
- Product vision
- Segment profile
- SMART goals
- Strategic roadmap
- Strategy mountain
- SWOT analysis
- Value proposition
- VMOST analysis
- Working backwards
- Collections: Business model
- Collections: SWOT
- Collections: Objectives and key results (OKR)
- Collections: Product positioning
- Collections: Market positioning
- Collections: Marketing strategy
- Collections: Marketing messaging
- Approaches table
- Competitive analysis
- Customer empathy map
- Customer interview
- Customer journey map
- Customer research plan
- Opportunity canvas
- Personas
- PESTLE analysis
- Problem framing
- Product comparison chart
- Pros and cons
- SWOT analysis
- Target audience
- Collections: Customer research
- Collections: Competitor analysis
- Collections: Marketing competitor analysis
- 2023 monthly calendar
- 2024 monthly calendar
- 2x2 prioritization matrix
- Approaches table
- Change log
- Feature requirement
- Kanban board
- Market requirements document
- Problem statement
- Product requirements document
- Pros and cons
- Release roadmap
- ROAM board
- SAFe® Program board
- Stakeholder analysis
- Stakeholder map
- Timeline diagram
- User story
- User story map
- Collections: Product development process
- Collections: MRD
- Collections: PRD
- Collections: Gantt chart
- Collections: User story
- Collections: User story mapping
- Collections: Feature definition checklist
- Collections: Feature prioritization templates
- Collections: Marketing plan templates
- Collections: Marketing calendar templates
- Common product development methodologies
- Common agile development methodologies
- What is agile product management?
- What is agile software development?
- What is agile project management?
- What is the role of a software engineer?
- What is waterfall product management?
- What is agile transformation?
- Agile vs. lean
- Agile vs. waterfall
- What is an agile roadmap?
- What is an agile retrospective?
- Best practices of agile development teams
- What is a burndown chart?
- What is issue tracking?
- What is unit testing?
- Introduction to agile metrics
- Agile glossary
- What is scrum?
- What are scrum roles?
- What is a scrum master?
- What is the role of a product manager in scrum?
- What is a sprint?
- What is a sprint planning meeting?
- What is a daily standup?
- What is a sprint review?
- Product release vs. sprint in scrum
- Themes, epics, stories, and tasks
- How to implement scrum
- How to choose a scrum certification
- What is a product?
- What is a product portfolio?
- What is product development?
- What is product management?
- What is the role of a product manager?
- What is portfolio product management?
- What is program management?
- What is product operations?
- What are the stages of product development?
- What is the product lifecycle?
- What is a product management maturity model?
- What is product development software?
- How to create internal product documentation
- What to include in an internal product documentation hub
- Internal vs. external product documentation
- How to build a product knowledge base
- Use cases for knowledge base software
- Introduction to marketing
- What are some marketing job titles?
- What is the role of a marketing manager?
- What is the role of a product marketing manager?
- How are marketing teams organized?
- Which tools do marketers use?
- Interview questions for marketing managers
- Typical salary for marketing managers
- How to make a career switch into marketing
- How to structure your product development team
- Best practices for managing a product development team
- Which tools do product managers use?
- How to streamline your product management tools
- Tips for effective collaboration between product managers and engineers
- How do product managers work with other teams?
- How product managers achieve stakeholder alignment
- Aha! record map
- Approaches table
- Brainstorming meeting
- Brainstorming session
- Creative brief
- Daily note
- Daily standup meeting
- Marketing calendar
- Meeting agenda
- Meeting notes
- Mind map
- Organizational chart
- Presentation slides
- Process improvement
- Product backlog refinement meeting
- Product feature kickoff meeting
- Product operations meeting
- Product strategy meeting
- Pros and cons
- Sprint planning meeting
- Sprint retrospective
- Sprint retrospective meeting
- Sticky note pack
- Timebox
- Timeline diagram
- Workflow diagram
- Collections: Product management meeting
- Collections: Diagrams, flowcharts for product teams
- Collections: Whiteboarding
- Collections: Templates to run product meetings