Aha! Roadmaps | Strategic models: Segment profile

The segment profile model helps you assess how attractive each market segment is, enables you to more effectively decide whether you should pursue them, and if so, how you should do it. You can use this model to describe the characteristics of your segment along with the market factors impacting them.

Want to start in a whiteboard? Use the Segment profile to collaborate with your team, then move your model into your Aha! account.

To create a Segment profile, navigate to Strategy Models, click Add model, and then select Segment profile from the Example templates.

You can always customize strategic models to your needs. The standard fields in this model are:

• Geographic: What is the region or other location for this segment?

• Demographic: What similar characteristics does the segment have?

• Behavioral: What typical actions can be observed?

• Psychographic: What are the common beliefs of this segment?

• Size: How large is this segment?

• Growth potential: At what rate will this segment grow?

• Competitive activity: How many other companies are also trying to serve this segment?

• Risk: What is the likelihood of success in serving the segment?

• Approach: How will you successfully serve this segment?

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