Inc. names Aha! one of the best places to work in 2025
Aha! has been recognized for our exceptional company culture. Learn why Inc. has selected Aha! as one of the best places to work in 2025.
Tag key findings in customer interviews
Add customizable interview tags to transcripts in Aha! Discovery to better organize customer feedback and label the findings that are most important for your team.
20 questions to uncover what your customers are not saying
The best customer interviews feel less like information-gathering and more like joint investigation. Use this list of 20 thoughtful prompts to uncover tangible insights…
Calculate your release capacity in Aha! Roadmaps
Automatically calculate release capacity in Aha! Roadmaps based on workdays and team availability. Plan realistic releases and avoid overcommitting the team.
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Aha! Knowledge
Streamline product knowledge sharing. Check out the latest updates to Aha! Knowledge — easily create wikis, knowledge bases, and other essential docs in a central hub.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
The future of product development is less agile
Will AI-aided product development force teams back to a more waterfall approach? Aha! CEO Brian de Haaff says it is time to be less agile to build better products.
New Aha! Discovery + Salesforce integration for customer research
Import Salesforce contacts into Aha! Discovery — along with key fields like title, organization, and interview approval — so you always know who is eligible for outreach…
Translate your knowledge base into 70+ languages
Reach more customers with translated documentation. Learn how to enable real-time translations in Aha! Knowledge Advanced and deliver consistent support in 70+ languages.
Connect customer quotes and learnings to your roadmap with Aha! Discovery
Link interview highlights from Aha! Discovery directly to your roadmap. Use customer evidence — including quotes and AI-generated learnings — to validate product…
Customer interviews vs. customer feedback in product discovery
Interviews involve actively seeking new insights. Feedback comes to you. Both are essential for channeling the voice of the customer into product decisions — here's how.
Introducing filters on the Ideas overview page
Apply filters to your Ideas overview page in Aha! Roadmaps and Aha! Ideas. Focus on the feedback that matters most and gain faster insights to guide product decisions.
