Bring your product strategy to life
Capture ideas, create roadmaps, and report on progress with the world's #1 product development software
Trusted by 1,000,000+ product builders
Everything your product team needs
A complete suite of tools to build what customers value
Create a visual roadmap
Set brilliant strategy, prioritize features, and share visual plans — based on what customers really want.
Capture customer feedback
Engage your community, conduct research, and analyze trends — so you can prioritize what drives revenue.
Explore new concepts
Brainstorm ideas, define user flows, and collaborate on early plans to gain stakeholder alignment.
Centralize product information
Set up self-serve knowledge bases to share product documents with colleagues and customers from a central place.
Connect product and engineering
View the roadmap, optimize workload, and streamline your delivery — to ship more and be happier.
Dare to deliver
planning efficiency gains
“Aha! transformed the way we work — from capturing customer ideas to sharing product roadmaps.”
hours saved annually
“We save at least 10 hours a week [that was] previously spent manually updating presentations and spreadsheets."
less time tracking status
“Aha! provides a real-time ‘State of the Union’ of everything we need to know about our product portfolio.”
teams aligned on strategy
“Aha! empowers product managers to make decisions with confidence and easily communicate our plans."
consolidation of product tools
“We are far more empathetic to our customers’ needs. Aha! helps us crystalize their real pain points.”
faster reporting
“Our team now works together in one system — giving us unparalleled visibility into what’s happening.”
Get advice from product experts
Our Product Success team is staffed with product managers who love to work with customers. We respond within two hours and would be happy to demo what the software can do.
The leader in product development software
Resources for product teams
Advice, product updates, and resources to help you be your best
The Aha! Framework for product development
This approach is how we bring products to life. Now, we are sharing it with you.
Introducing Frameworks
A new way to define your product development methodology
Top Aha! software features launched in Q2
Here is a recap of the top 17 software features in Q2 2024
6 key parts of a product playbook
Craft purposeful product docs — organize your info within these essential categories
30 expert tips for whiteboards
Try out these tips to gain proficiency in Aha! Whiteboards
Prepare for a product manager interview
Tackle your next job interview with confidence
